uk.superbrands.com Superbrands UK Vol. 24 Market Sold in over 70 countries, Tommee Tippee is a force to be reckoned with in the global baby accessories category, which includes subcategories such as bottles, breast pumps, sterilising equipment, soothers, cups, tableware, nappy disposal, baby monitors, sleep aids, sleepwear and healthcare. The brand is the number one baby accessories brand in the UK with 24.0% market share (Source: Circana and Edge, 52 w/e 10th Feb 25) and has been a firm favourite with parents for six decades (and counting). Achievements Each year, Tommee Tippee continues to impress industry professionals and parents alike with its innovative products. In 2024 the brand won 23 industry awards, including gold for Best Steriliser and Best Weaning Product from Project Baby and Best Nursery Accessory and Best First Cup from NPPA. History Since 1965, Tommee Tippee has engineered products to make life easier for parents, enhancing their intuitive abilities, and making caring for babies simpler. The brand originally arrived in the UK with just 10 products, but a focus on product development drove Tommee Tippee forward. From feeding and latching, pumping and weaning, sleeping and soothing, the brand addresses the unmet needs of parents at every stage of their personal journey by combining functional expertise with emotional understanding. Tommee Tippee is now a global authority, trusted by generations of parents all over the world. Its products anticipate problems with smart solutions and make caring for babies easier and more enjoyable. Product Tommee Tippee is committed to developing best-in-class equipment and puts thousands of hours of deep learning behind every product. The brand engineers trusted tools that are designed to enhance, empower and amplify the intuition of parents. Recently, Tommee Tippee relaunched its bottle portfolio with Natural Start® and Advanced Anti-Colic, the first Tommee Tippee baby bottles specially designed to be self-sterilised in the microwave in just three minutes and the quickest and easiest self-sterilising bottles on the market (Source: tommeetippee.com/verify). Natural Start® is the number one bottle for easily switching between breast, bottle and back again (Source: tommeetippee.com/verify). Furthermore, the Advanced Anti-Colic Bottle is the number one bottle for helping ease the discomfort of colic, gas and reflux (Source: tommeetippee.com/verify). These bottles are ease of use, with fewer parts and a robust design that’s leak proof with the lid on (even when upside down). Bottles, made simple. In 2025, Tommee Tippee takes bottle preparation to the next level with an all-new Perfect Prep® Bottle Feed Maker. Easier and quieter than ever, with a fresh contemporary look, the new model now comes with in-app support. The redesigned machine is detailed with signature fluted texture and a seamless LED touchscreen, and is available in two colours, Slate and Chalk, that are sleek, minimal and
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