uk.superbrands.com Superbrands UK Vol. 24 Market Subway® stores are owned and operated by a network of more than 20,000 dedicated entrepreneurs and small business owners. With stores across the globe, and online delivery options available at the press of a button, it’s never been easier for Subway® guests to get their favourite meals anytime, anywhere. Achievements Recently listed among the top 10 franchise businesses, in Elite Franchisee’s EF100 Guide, Subway® sits at the heart of the communities in which it operates. In 2022, the brand worked with a Nottingham based franchisee to sponsor 100 young people to attend a Commonwealth Games summer camp with a donation and a partnership with ‘Street Games’. This was a once-in-a-lifetime opportunity for local youngsters to attend a major sporting event and get involved in several summer camp activities. Subway® continuously looks for solutions to improve the way in which it does business, particularly, innovations to become more sustainable. The introduction of recyclable alternatives and a reduction in its use of single use plastic (SUP) for many packaging items such as napkins, cutlery and food boxes, has been rolled out in 2022 and is set to pave the way for a more sustainable future for the brand. This year, the brand has already reduced SUP by 1.2 million kg from across its European supply chain. History In 1965 a 17-year-old Fred DeLuca and family friend Dr Peter Buck opened their first submarine sandwich shop in Connecticut. Three years later, Fred renamed his super sub store to the iconic ‘Subway®’. The business grew and in 1982, Subway® opened an astounding 100 stores in just one year, resulting in the opening of the 300th location. In 1984 the business expanded internationally and opened a store in Bahrain. 1996 saw the first Subway® open in the UK in Brighton, and it is still there today. In 2015, Subway® celebrated the opening of its 2,000th store in the UK and Ireland in Hemel Hempstead. In 2021 Subway® UK marked its 25th anniversary. Product Home to the iconic Footlong and 6-inch, Subway® has always been centred on serving freshly prepared, high-quality food that is made-to-order as well as providing excellent customer service. Subway®’s offering of ‘better-for-you’ meal options sets the brand apart from other QSRs by ensuring it provides consumers with more customisable menu options that include at least one of their five-a-day. This includes 97% of Subway®’s core meal options, that are classified as non-HFSS (high in salt, fat or sugar). The commitment to provide delicious and freshly made food is reflected in Subway®’s on-going innovation, offering guests exciting ingredients and tasty new menu combinations. From festive specials to a great tasting range of vegetarian and plant-based choices, Subway® continues to surprise and delight its fans. Recent Developments Subway® recently commissioned a survey in Europe that revealed that 9 in 10 parents wanted to see healthier food and drink options for children’s meals in restaurants. To better serve their younger guests, Subway® was pleased to launch its new Kids’ Pack in October 2022 which aims to offer a refreshed option for children’s meals on the high street. The pack, which contains non-HFSS food items and includes 1-2 portions of the required 5-a-day, looks to build better relationships between children and vegetables. It also features a pack of seeds for kids to grow their own vegetables at home. The new menu item has also inspired the creation of a Salad Squad®, a series of fun and friendly vegetable characters for children to collect. As a children’s menu offering, the Kids’ Pack includes better-for-you meal options for kids.
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