uk.superbrands.com Superbrands UK Vol. 24 Market Silentnight is dedicated to delivering exceptional comfort and quality within the sleep market, whilst continuing to evolve and adapt to meet changing consumer needs. Achievements Testament to its passion for quality and innovation, over the years Silentnight has been awarded several Which? Best Buys for multiple mattresses across its range. Silentnight is a full member of The National Bed Federation, the recognised trade association representing UK manufacturers of beds and mattresses and is also a member of the Furniture Industry Sustainability Programme, having shown commitment to social, economic and environmental sustainability across its business. Priding itself on sustainability, Silentnight is committed to improving the environment and is the first sleep brand to sign up to the Climate Pledge, committing to achieve Net Zero Carbon by 2040. Furthermore, it is the first sleep brand to commit to the Science Based Target Initiative (SBTi) – one of the planet’s leading decarbonisation initiatives. History Silentnight Consumer Research has verified Silentnight to be the unrivalled leader in complete sleep solutions, an accolade that it has held for nearly 80 years. As a multichannel business, Silentnight has a firm place in the nation’s heart as the UK’s most trusted and most loved sleep brand, thanks to an unparalleled legacy of quality, comfort and innovation. Synonymous with a perfect night’s sleep, Silentnight is a household name and has consistently pushed boundaries to pave the way in excellence across the bedding industry; from pioneering advancements in mattress technology, to championing sustainable initiatives for the future. Product All Silentnight products are tested in its in-house SATRA-approved laboratory. State-of-the-art equipment ensures that the
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