uk.superbrands.com Superbrands UK Vol. 24 Market As the world’s largest and most recognised pest control brand, Rentokil leads the way in both residential and commercial services, operating in around 90 countries and active in 98 out of the 100 largest cities in the world. It provides expert services to commercial customers in food production, hospitality, healthcare and retail as well as homeowners. Achievements Rentokil has been officially recognised as one of the World’s Best Companies in 2024 by TIME magazine. Furthermore, Newsweek magazine also recognised the company in 2024 as one of the World’s Most Trustworthy Companies in its annual listing. Rentokil also won the Britain’s Most Admired Companies award in the Business Support Services category. History 2025 marks the centenary of Rentokil. With 100 years’ experience, the Rentokil brand has built a reputation for excellence in pest control and its ongoing global expansion is testament to the fact that Rentokil understands the unique pest challenges faced by businesses and homeowners. In many parts of the world, Rentokil means Pest Control. In the early 1900s deathwatch beetles were destroying the historic roof timbers of Westminster Hall, a medieval great hall which is part of the Palace of Westminster in London. Having created an innovative new treatment, Imperial Entomologist Professor Harold Maxwell-Lefroy realised that he had an excellent business proposition on his hands. He wanted to call his new business Entokil (‘ento’ coming from the Greek word for insect) but, following a trademark objection, he added an R – and so Rentokil was created, and the brand first appeared in 1925. Today, the Rentokil Initial group is a £5.4bn operation (2024 revenue) with 68,500 colleagues conducting more than 34 million pest control service visits each year, protecting people from the threats of pest-borne disease.
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