uk.superbrands.com Superbrands UK Vol. 24 Market P&O is a leading pan-European ferry and logistics group at the heart of Europe’s economy and a part of DP World, the leading provider of smart logistics solutions and enabler of the flow of trade across the globe. P&O Ferries is a major provider of freight transport and passenger travel services, sailing on eight major routes between Britain, France, Northern Ireland, the Republic of Ireland, Holland and Belgium. P&O Ferries works closely with its logistics business, P&O Ferrymasters, which operates integrated road and rail links to countries across the continent including Italy, Poland, Germany, Spain and Romania as well as facilitating the onward movement of goods to Europe from Asian countries via the Silk Road. Facing ever-increasing competition from low-cost airlines and in an unprecedented pandemic, affecting all forms of travel around the world, P&O Ferries has not just maintained its market leadership but remains one of the most loved travel brands in the UK. Despite competing with bigger marketing budgets from airlines and global travel operators, P&O Ferries remains the sixth most popular travel and amusement brand in the UK, according to the latest YouGov data, achieving higher scores than all other Ferry operators and big industry players such as Expedia and On the Beach. Achievements With most awards from 2021 postponed, P&O Ferries proudly holds the most recently awarded accolades. At the last Globe Travel Awards, the company was voted Best Ferry Company for the 13th year in a row. History The ‘Peninsular Steam Navigation Company’ was founded in 1837 and by the 1840s, ‘Peninsular & Oriental’ (P&O) had been awarded the Royal Charter for mail delivery to British India. The 1850s saw P&O Ferries operate the largest steamship in the world, the Himalaya. In 1887, P&O Ferries celebrated the Jubilee by launching its largest and grandest steamers at 6,000 tons each. In 1904, P&O offered its first pleasure cruise and by 1924, it had become the largest shipping company in the world. The business continued to grow and P&O Ferrymasters was born in 1964. P&O Cruises became an independent company in 2000 and in 2012, P&O Ferries launched a new ship, Spirit of France, sister to the Spirit of Britain, creating the biggest and most luxurious service on the Channel. In 2018, P&O Ferries announced plans to increase capacity on the Zeebrugge-Teesport FERRY TALES poferries.com
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