uk.superbrands.com Superbrands UK Vol. 24 Market De Vere is a collection of historic mansion house hotels and contemporary event destinations which operate in the conference and events, hotel, leisure and wedding markets. De Vere operates over 260 meeting rooms and more than 1,800 bedrooms, well located around London, the southeast and The Cotswolds. Other key players in the market range from multinational brands to boutique independents. Achievements Last year, De Vere was acknowledged in The Sunday Times Best Places to Work list, being recognised as one of the happiest places to work in the UK. In the summer of 2022 The Times named De Vere Tortworth Court as having one of the best hotel gardens in the country, thanks to the historic arboretum. Featuring more than 200 unique trees, guests can download a walking tour and discover the rare flora. Furthermore, in 2023, De Vere Grand Connaught Rooms won Best Venue for Large Scale Events at the London Venue Awards. In addition, three of De Vere’s hotels have also been awarded TripAdvisor’s Travellers’ Choice Awards. History The De Vere brand was launched in 2017, after a multi-million-pound investment programme, with a £20m refurbishment completed at De Vere Wokefield Estate the following year. In 2019, a £5m refurbishment of De Vere Tortworth Court was finalised and in 2021, a £12m refurbishment of De Vere Beaumont Estate was completed. A further £2m of refurbishment took place at De Vere Beaumont Estate in 2022 in addition to £2m of development at De Vere Tortworth Court. In 2023, De Vere continued to grow with the launch of De Vere Reserve and the De Vere Estate. Product Thanks to substantial investment, De Vere has breathed new life into its portfolio of historic, landmark hotels and venues. Each of these iconic buildings, many of them listed, has a story to tell of its history, its design and architecture, its quirks and characters, and the families who once called them home. The transformation of these storied properties included new bedrooms and suites, new destination restaurants, transformed meeting and event spaces, as well as upgraded leisure facilities and investment in outdoor spaces. De Vere Reserve guest rooms and suites offer the very best of De Vere, lovingly restored period accommodation in the original mansion houses, with thoughtful finishing touches, including luxurious Penhaligon’s toiletries, to make every moment memorable. Many of De Vere’s hotels have unique stories to tell. Such as De Vere Latimer Estate, which was recently named ‘Britain’s most secret home’ due to the role it played during WWII. In the 1940s, the house became the centre of top-secret activities run by MI5 and MI6 and is credited with being of similar importance to Bletchley and Wilton Park for gathering vital information that shortened the course of the war. De Vere Horsley Estate, which was designed and built in 1820 by Sir Charles Barry; the architect of the Houses of Parliament, was the marital home of Lord Byron’s daughter, Ada Lovelace, who enhanced it with the bold architectural features that can still be seen throughout. The group’s meeting and events product, Smart Space, can be found across all properties in the portfolio and is made up of nine service features, which have been meticulously crafted to create unforgettable events. So, whether delegates want a unique venue, set in picturesque countryside, or in the heart of the city, they will experience the same exceptional level of service. Recent Developments De Vere’s historic mansion house hotels have seen a top-to-toe restoration, with all hotels in the group receiving an upgrade. De Vere Beaumont Estate, in Windsor, recently completed a £14m refurbishment, which included a full transformation of its historic mansion, The White House. De Vere Wokefield Estate, in Berkshire, also recently unveiled the results of a multimillion-pound investment programme which saw its impressive mansion house, Wokefield House, gloriously restored. In 2022, De Vere Tortworth Court also had a number of its courtyard bedrooms transformed to bring them in line with De Vere’s distinctly British aesthetic.
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