uk.superbrands.com Superbrands UK Vol. 24 Market Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines and providing accessible, high-quality care. Boots UK is committed to providing exceptional customer and patient care and being the first choice for beauty, pharmacy, healthcare and wellness, alongside offering its innovative portfolio of product brands under the No7 Beauty Company, including No7 – the UK’s number one skincare brand – Soap & Glory, Liz Earle Beauty, Sleek MakeUP and Botanics. Achievements In 2023, Boots was awarded the Which? Best Buy accolade for its Soltan Kids Protect & Moisturise SPF50+ and Soltan Protect & Moisturise SPF30. In the same year, Boots was crowned Best Beauty Retailer at The Sunday Times Style Beauty Awards for the sixth consecutive year. There were also accolades for No7, Soap & Glory and Soltan. Some of Boots’ other recent achievements include a win at The DRUM Marketing Awards for the 2022 ‘Joy For All’ Christmas TV advert. Other awards include In-house Marketing Team of the Year at the CIM Marketing Excellence Awards in 2023. Furthermore, CMO Pete Markey was named Marketer of the Year at the 2023 Marketing Week Awards. In addition, Boots’ Health MOT partnership with Reach won twice at the 2023 Newsworks awards, for Best Content Partnership and Most Effective Campaign. History 2024 is a big year for Boots, marking 175 years since founder John Boot opened a herbalist store in Nottingham’s Goose Gate in 1849, offering an affordable alternative to traditional medicines. In the 1870s, John’s son Jesse took over and expanded the business, appointing Boots’ first pharmacist. In 1886, Jesse was joined in business by his wife Florence, who introduced new products and services that established Boots as a beauty destination. The original ‘Number Seven’ range launched in 1935, offering a prestigious but affordable skincare range. Today, No7 is the UK’s number one skincare brand (Source: Kantar). Boots was uniquely placed to provide support during World War II, through its pharmacies at home, and by manufacturing essential medicines including the pioneering production of penicillin. Innovation continued and in 1969, a team of Boots scientists discovered ibuprofen and it launched as a prescription drug. Boots Advantage Card launched in 1997 and celebrated its 25th birthday in 2022, alongside the rollout of Price Advantage, giving Advantage Card holders access to even bigger savings. In 2020, Boots designed and built the Government’s first drive-through Covid-19 test centre. January 2021 saw the first Boots Covid-19 vaccination hub open in Halifax. In more recent years, Boots has continued to launch new store formats and has expanded the number of healthcare services it offers. Product One of the most trusted brands in the UK, Boots is the number one most desired retailer of health and beauty products. The Boots Advantage Card is well-renowned, with two thirds of shoppers endorsing it as being a rewarding loyalty card scheme. Boots is also number one in the market for perceived quality of its ownbrand products (Source: Kantar). Boots delivers over 150 healthcare services on behalf of the NHS and privately. In 2024, Boots launched NHS Pharmacy First in stores in England. The service means patients can access advice and treatment for seven common conditions from Boots pharmacies, without the need for a prescription from a GP.
RkJQdWJsaXNoZXIy MzM4MjU2