uk.superbrands.com Superbrands UK Vol. 24 Market Aviva operates across the UK, Ireland and Canada and is a leading insurance business, providing insurance, health cover, investments as well as financial provision for retirement. Across the UK, Canada and Ireland, more than 18 million people choose Aviva to protect their belongings and help plan for their future. Achievements Aviva is the first global insurer to be operationally carbon neutral and Aviva has reduced the carbon emissions from its operations by 76% since 2010. In 2021, Aviva became the first major UK financial services company to target net zero by 2040. The Aviva Sustainability Ambition, launched in March 2021, outlines three distinct focus areas to manage and track progress, including taking climate action, building stronger communities and embedding sustainability into all areas of the business. Aviva’s commitment is strengthened by clear governance, transparent reporting and by engaging with stakeholders. Aviva has committed to using 100% renewable electricity Group-wide by 2025. By 2030, Aviva aims to have net zero carbon emissions from its own operations and supply chain and in the UK, Aviva set a new 2050 net zero emissions target for its auto-enrolment default pension funds, giving more of its customers the opportunity to invest their pensions towards building a world they would like to retire into. History Aviva can trace its heritage back to the late 17th century when the Hand-in-Hand was founded at a meeting in Tom’s Coffee House, St Martin’s Lane, London in 1696. The Amicable Society, Aviva’s oldest life company ancestor, was established in 1706 under a charter from Queen Anne. In 1896, General Accident announced it was to issue a motor insurance prospectus. The company claims it was the first of its kind in the UK. In 1912, Commercial Union was one of the companies holding insurance on the Titanic, which sank on 15th April. Another Aviva ancestor company, Norwich Union, paid claims on the lives of passengers and crew lost in the disaster. Friends Provident became the first British company to launch an ethical fund in 1984 and selected investments based on the long-term benefits they would bring to the community. In 1998, CGU plc was created through the merger of Commercial Union and General Accident. In total, CGU operations spanned more than 60 countries, employing approximately 20,000 people in the UK and a further 32,000 overseas. CGU and Norwich Union merged in 2000 and the new company took the name of CGNU plc. Two years later, the company changed its name to Aviva plc. A selection of brands with good local recognition, including Norwich Union in the UK, were retained. In 2009, Norwich Union completed its planned name change to Aviva. The rebranding in the UK was a key part of the Group’s strategy to unite all its businesses. Aviva’s acquisition of Friends Life was completed in 2015, creating a stronger, more diversified business. In 2020, a solar carport array was installed at Aviva’s Perth office and became one of the UK’s largest combined solar carports and energy storage facilities. The following year, Aviva became the first major UK financial services company to target net zero by 2040. Product Aviva has a broad range of products to support consumers at every stage of their lives. From insuring homes and cars, to providing financial protection to families and savings as well as retirement products to help customers pay for the life they want in the future. Aviva aims to be the best possible partner, every step of the way.
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