uk.superbrands.com Superbrands UK Vol. 24 Market Autoglass® is a UK market-leading vehicle glass repair, replacement and recalibration specialist and is part of Belron®, which operates in 39 countries and serves around 15 million customers every year. Autoglass® has one of the widest reaching networks in its field in the UK, with more than 1,000 technicians and over 100 centres providing a world-class service to motorists. Windscreens play an integral role in modern automotive design and the average car in the UK car parc uses 15% more glass than 10 years ago. The windscreen is important for vehicle safety – its correct fitting and bonding can save lives and many windscreens now incorporate complex technologies such as cameras and sensors to enable Advanced Driver Assistance Systems (ADAS) such as Autonomous Emergency Braking and Lane Departure Warnings. Autoglass® is exceptional in the vehicle glass repair, replacement and recalibration market, as it has its own dedicated research and development team: Belron® Technical – a network of innovators and thinkers, all focused on driving technical standards and developing innovations that break new ground to improve the service provided to its customers. Autoglass® works with companies in the insurance, fleet, lease and rental segments – large and small – across a full spectrum of industries and continues to expand its commercial partnerships within these sectors. Autoglass® is the preferred partner for the majority of leading insurance companies in the UK, providing a world-class service to policyholders, demonstrated by its NPS score of 80.2 in 2024. Achievements Autoglass® is proud of being a trusted and respected company in the eyes of its people, customers and partners and puts being responsible at the heart of its business. Its work Giving Back to society is extensive, supporting many UK-based charities and community projects. In addition, in 2024, the annual Spirit of Belron® Challenge saw Autoglass®, Belron® and associated brands raise funds which will make a significant difference to the lives of young people from some of the poorest parts of South Africa, through its charity partner Afrika Tikkun. Autoglass® is committed to continually improving safety, health and wellbeing and environmental sustainability, as well as ongoing quality assurance – and is certified to ISO45001, ISO14001 and ISO9001 standards respectively. Progress around sustainability and corporate responsibility has been significant. Autoglass® purchases 100% of its electricity from renewable sources and recycles 100% of its glass waste. The company has reduced its carbon emissions and in 2023, as part of the Belron® Group, set targets to significantly reduce emissions and committed to reach net zero emissions across the value chain by 2050. History The brand began life in 1972 as Autoglass Supplies Ltd and in 1982 the company became part of Belron®, the world’s largest vehicle glass repair and replacement company. It merged with Windshields Ltd in 1983 and rebranded to Autoglass® in 1987. Three years later, it launched the windscreen repair service and Autoglass® became a registered trademark. In 2009, its Specials brand was launched, focusing on commercial and specialist vehicles such as lorries, tractors and mobile homes. By 2015, Autoglass® was leading the industry with its Advanced Driver Assistance Systems (ADAS) recalibration investment, which it rolled out nationally in 2016. In 2018, Autoglass® launched Rain Repel, the advanced windscreen treatment, and expanded its ADAS expertise to 70 centres offering recalibration. In response to the Covid-19 pandemic, Autoglass® launched Full Interior Sanitisation and Touchpoint Sanitisation. In 2022, the brand continued to extend its footprint, with more than 90 centres nationally, which was extended further to more than 100 by the end of 2024. Product Autoglass® exists to make a difference with real care. By providing exceptional customer service at every touchpoint and being an ambassador for road safety, Autoglass® works to be one of the UK’s most trusted service brands. The company operates a ‘Repair First’ philosophy, ensuring that, wherever possible, it will repair a chipped windscreen rather than replace it. This is a safe solution that saves time and money, as well as being better for the environment. If the damage is beyond repair, Autoglass® will replace the glass. It only uses Original Equipment Manufacturer (OEM) standard glass, ensuring that each replacement windscreen is as good as the original. Autoglass® is an industry leader in safety and champions the role that ADAS technology plays in improving driver safety. The recalibration
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