uk.superbrands.com Superbrands UK Vol. 23 TONI&GUY has long been renowned as an innovator within the hairdressing industry, bridging the gap between high fashion and hairdressing. Toni Mascolo OBE’s franchise model has maintained the company’s high education and creative standards, protected the brand and made successes of thousands of TONI&GUY hairdressing entrepreneurs worldwide Market In the years since the birth of TONI&GUY, hairdressing has become a sophisticated industry worth billions, spawning some of the most influential and creative artists in the beauty and fashion sector. From individual salons to global chains, competition is fierce with consumers demanding the highest quality and service. Having helped to change the face of the industry, this multi-awarded Superbrand has nearly 700 salons across 40 countries. Product TONI&GUY salons aim to offer a consistent level of service, guaranteed quality, exceptional cutting and innovative colour, in contemporary but well- designed salons. All techniques practised by the stylists are taught by highly trained and experienced educators in 20 education hubs around the world. The multi-award-winning label.m Professional Haircare range was created by Toni and his daughter, Sacha Mascolo-Tarbuck, in 2005 and in 2013, label.m became the first product line recognised by the British Fashion Council as London Fashion Week Official Haircare Product. A percentage of sales from label.m products that carry the logo are now donated to support emerging international design talent. In 2022 the range re-launched as LABEL.M. The new and improved LABEL.M range has been upgraded to deliver results like never before. The technological innovations of expert scientists and manufacturers have been combined to revamp the LABEL.M range, ensuring infnite care and deep knowledge has been poured into every single product. The gender-neutral, universal range includes more than 50 haircare and styling products, centred on a fve-category system that targets fve primary haircare solutions. Colour-coding simplifes selection of Cleanse, Condition and Care products to suit haircare routine needs. Meanwhile, Create and Complete high-performing products are suitable for all hair types. Achievements TONI&GUY has a worldwide brand presence and is recognised for its strong education network. “Education, education, education,” was often quoted by Toni Mascolo and is considered to be the cornerstone of this hairdressing powerhouse. An average of 100,000 hairdressers are trained each year, with more than 6,000 employees worldwide. This philosophy of motivation, inspiration and education is key to the brand’s success. Co-founder and CEO, Toni Mascolo OBE, sadly passed away in 2017. During his illustrious career, he guided the direction of TONI&GUY and received much recognition for his work. Toni won London Entrepreneur of the Year and received an OBE for his services to the British hairdressing industry in 2008. He was also honoured with an International Achievement Award from the Fellowship for British Hairdressers and an International Legend Award at the Association Internationale Presse Professionnelle Coiffure Awards. Toni was also an Honorary Professor of Durham University and recognised as one of the 10 most successful Italians in the UK. Undoubtedly one of the most celebrated entrepreneurs in hairdressing, Toni also received the Primi Dieci Award at BAFTA. Toni’s daughter, global brand director and owner Sacha Mascolo-Tarbuck, was the youngest ever winner of Newcomer of the Year at 19 years-old. Additional awards include London Hairdresser of the Year, Hair Magazine’s Hairdresser of the Year, Creative Head’s Most Wanted Look of the Year, and its Most Wanted Hair Icon in 2009, in addition to Fashion Focused Image of the Year from the Fellowship for British Hairdressing as well as Hairdresser of the Year. Recent Developments For 60 years, TONI&GUY’s philosophy has been rooted firmly in education, upholding the brand’s heritage of educating its teams to the highest levels, with focus on expanding its global education offering digitally and bringing the TONI&GUY expert community together under one platform, The Learning Hub. In 2021, Daniele De Angelis of TONI&GUY Shoreditch won London Hairdresser of the Year at the BHAs for the second time, the 12th time for the company with Siobhan Haug of TONI&GUY Covent Garden taking the title of British Colour Technician of the Year and Avant Garde Hairdresser of the Year going to Sylvestre Finold of TONI&GUY Wimbledon, his third win and 10th time for the company. Furthermore, at the Fellowship of British Hairdressing Awards, Ef Davies of TONI&GUY Sloane Square was awarded Snapshot Image of the Year. The legendary artistic team, under the direction of Cos Sakkas, has received numerous awards over the years, including 82 British Hairdressing Awards. In 2022, this success continued with Co-founder and CEOToni Mascolo OBE still cut hair one day a week, alternating between London’s Sloane Square and Mayfair stores, until shortly before he passed away in 2017 DID YOU KNOW?