UK Volume 23 Superbrands UK Vol. 23 tommee tippee® is the number one baby feeding accessories and sleep brand in the UK* and one of the top brands of infant products and accessories in the global market providing innovative, intuitive and stylish products loved by babies and recommended by generations of parents Market The UK baby accessories market is estimated to be worth approximately £301m (Source: 52 w/e IRI and Edge to 7th Sep 2022) and encompasses everything from bibs and bottles, to monitors and harnesses. It does not include nappies, wipes, toiletries, formula milk, baby food or nursery furniture. tommee tippee® is the leading brand across the baby accessories market, ranking in the top two in nine of the main subcategories; including the number one position in Infant Feeding Equipment, Sleep Reassurance and Sleep Wearing (Source: 52 w/e IRI and Edge to 7th Sept 2022). tommee tippee® also has a quarter of the total market share by value (Source: 52 w/e IRI and Edge to 7th Sept 2022). Product Every tommee tippee® product has been designed around one key principle – to make parents’ lives easier. Since introducing the original spill-proof cup, tommee tippee® has earned a reputation for its clever ideas and the quality of its intuitive products that support children on their journey from newborn through to independent sleeping and feeding. In recent years, significant additions to the product portfolio have included the Closer to Nature® baby feeding bottle, Perfect Prep™ formula feed maker and the Made for Me™ breastfeeding range of breast pumps and breastfeeding accessories. In 2022, tommee tippee® launched its first Wearable Breastpump. Completely handsfree, the tommee tippee® Made for Me In-Bra Wearable Breast Pump is portable and discreet, allowing mums to express milk while going about their daily routine. Equipped with smart ConstantComfort technology, the pump is designed to mimic baby’s suckling sensation for a gentle and more natural pumping experience. Whilst the supporting app delivers personalised insights into an individual user’s pumps including how much breastmilk is expressed. The brand’s most recent innovation is the Dreamsense Smart Baby Monitor. The smart sleep monitor that reassures, notifies and tracks, helping parents to relax and get a restful night’s sleep. The baby unit features a HD night-vision camera that senses many factors including sounds, humidity, temperature and light as well as sending a live feed to the parent pod and smart app. The wireless and rechargeable parent pod is so much more than a traditional audio monitor. It allows parents to take a break from constant monitoring by communicating with the baby unit constantly, but only notifying the user of changes in baby’s sleeping environment when necessary, using audio and coloured lights. Achievements tommee tippee® continues to impress industry professionals and parents alike with its products winning an array of awards. Once again, tommee tippee® swept the board at the Made for Mums awards with 13 wins in total, including five Gold awards – Best Manual Breast Pump for the Made for Me Manual Breastpump; Best Nappy Changing Accessory for Twist & Click Nappy Disposal Bin; Best Home Safety Product and Best Nursery Accessory for the Groegg2; as well as Game Changer Parenting Product for tommee tippee® sells more than 3.5 million bottles every year* DID YOU KNOW? *Source: 52 w/e EPOS to 14th August 2022 *Source: 52 w/e IRI and Edge to 7th Sep 2022