UK Volume 23 Superbrands UK Vol. 23 Holland & Barrett is the UK’s leading wellness retailer* and one of the largest in Europe. It makes health and wellness a way of life for everyone, with a leading range of own brand, innovative vitamins, supplements, specialist food, sports nutrition and ethical beauty brands. Established in 1870, Holland & Barrett has been trusted for wellness for over 150 years Market Holland & Barrett, a UK leader in health and wellness, prides itself on being the go-to destination to help its customers on their wellness journeys. The brand competes very successfully against a range of specialists and established grocers, as well as online giants. Having recently rebranded, Holland & Barrett is making significant investment to transform. Its goal is to be the leading player in global wellness, chosen by millions as their trusted partner for personalised wellness journeys. It aims to offer not just products, but services, content and advice that make the world of wellness truly accessible to all, helping consumers understand their wellness needs and feel in control of them. Holland & Barrett is a household name in the UK and internationally with more than 1,600 locations across 18 countries worldwide, including more than 800 in the UK and Ireland, as well as a rapidly expanding ecommerce business. Holland & Barrett’s colleagues are ‘qualified to advise’ with in-depth training in nutrition and supplements to give accessible personalised advice to customers regarding their individual needs. Product Holland & Barrett’s goal is to support the health and wellness needs for all. With over 150 years of experience, Holland & Barrett has created a comprehensive range of product solutions to help customers on their individual wellness journeys. With more than 10,000 products, and NPD launched every year, its commitment to bringing customers and partners new and exciting products isn’t slowing down. With high quality, efficacious, natural products, Holland & Barrett strives to use naturally derived products and ingredients that are good for its customers and the planet. With accessibility in mind, Holland & Barrett ensures that there is a price point to suit everyone, from entry level through to a premium proposition. Catering to the personal preferences and purchasing habits of customers, Holland & Barrett also offers these solutions in a variety of formats and pack sizes. As a leader in health and wellness, it has the insight and connections that enables it to develop its proposition and be at the forefront of market trends and product development. Achievements Sustainability is at the core of Holland & Barrett’s ethos and runs through the DNA of the brand. As the UK’s first retailer to ban plastic bags in 2010, microplastics in 2012, wet wipes in 2019, and most recently single use beauty sheet masks, Holland & Barrett’s actions demonstrate its long-term commitment to helping the planet and the environment. Further afield, Holland & Barrett is making waves in China, winning awards for the ‘Customers most favourite product’ in one of the calendar’s most highly anticipated shopping events, 6:18. Furthermore, in the Netherlands, Holland & Barrett ranked No. 1 in the prestigious MT500 Holland & Barrett’s Wellness Futures team has been created to invest in women’s health and fertility, diagnostics and nutrition DID YOU KNOW? *Kantar Brand Tracking – health and wellness retailers March 2021