uk.superbrands.com Superbrands UK Vol. 23 Go.Compare is part of Future plc, the global company behind some of the world’s favourite content brands. Its website lets customers compare the prices and features of insurance, financial products and utilities Market Go.Compare is one of the largest price comparison websites and offers easy comparisons on an extensive range of products. In the UK the brand enjoys incredibly strong brand recognition. This could be due to its flamboyant adverts, catchy jingle or brand mascot – the operatic tenor Gio Compario, who is so enthusiastic about the service that Go.Compare offers that he can’t stop singing about the brand. Finance-savvy customers use Go.Compare in an effort to save money on insurance and more. This encompasses car, home, pet and travel cover as well as money products such as current accounts, credit cards and loans as well as utilities such as broadband and energy. The brand is always looking for more ways and products to help consumers in the complicated and often difficult to navigate insurance and financial services sector. Price comparison offers customers transparency, choice and a simple path to purchase. It’s an extremely competitive marketplace, active 365 days of the year. Top of mind awareness, faultless service, value for money and trust are key factors in the success of the business. Product Go.Compare is now in its 16th year of saving the Great British Public both time and money. The brand’s website allows consumers to find an extensive list of products including insurance, money products, utilities and more. It is free to use and fees aren’t added on to the prices that customers see. Being a regulated company, Go.Compare is unbiased and selective about who it works with, so customers know they can trust the brand to help them find the right product to suit their needs. Go.Compare’s talented authors, product experts and partners provide hundreds of guides, articles and information pages, to help customers make informed decisions before they buy. Achievements Go.Compare was the first comparison site to display product details as well as prices because the brand’s founders believed that customers had the right to make informed decisions – something which is still valued today. Go.Compare is the only comparison website that has been invited to join the British Insurance Brokers’ Association (BIBA), and become a member of the Insurance Fraud Bureau (IFB) and Cifas. Go.Compare shares a purpose with both the IFB and Cifas – to protect customers against fraud – as it is integral to keeping its customers and the industry safe. Recent Developments Innovation is part of Go.Compare’s DNA and the brand is always looking for new ways to help its customers save money. Since the summer of 2019, Go.Compare has offered free £250 excess protection cover on every car insurance policy purchased through its site. In January 2022, this offer was extended to home insurance. In August 2022, the brand reached a milestone – Go.Compare has now Go.Compare averaged 40 quotes per minute in September 2022 DID YOU KNOW?