uk.superbrands.com Superbrands UK Vol. 23 Offering a collection of individual hotels, inspired by London and rooted in the neighbourhoods the hotels inhabit, from stylish boutiques through to luxury on the grandest scale, each hotel boasts stunning interiors and exceptional comfort. With complimentary wifi throughout, chic bars and concept restaurants, Edwardian Hotels London’s service ethos delivers unforgettable experiences Market Founded by Jasminder Singh OBE in 1977, Edwardian Hotels London is intrinsically linked to the landscape, with 12 of its 13 properties being in London and one in the heart of Manchester. The luxury London hotel market is a highly competitive environment and Edwardian Hotels London is able to stand out from the crowd with stunning four and five-star properties in key London locations. What helps to distinguish the brand from other key players is its individuality. As a privately owned business, the company offers top quality and unique design, combined with a style of service that is genuine. Product Known for its presence in London’s most sought after locations, Edwardian Hotels London has 10 hotels in Zone One alone. With strong and sustained investment across the portfolio and a contemporary environment in each hotel, the properties are designed for comfort and convenience. Adorned with tactile furnishings and original art throughout, each hotel is distinct in its look and feel. Staying in an Edwardian Hotels London property is an experience. From Kensington to Covent Garden or Bloomsbury to Mercer Street, each has a unique personality. The group’s mission is to light up every guest experience, meaning nothing is ever too much trouble. Achievements Edwardian Hotels London has been ranked as one of the best hotel groups in the UK in Which? Travel consumer magazine. Since opening, its flagship hotel The Londoner has won more than 10 awards, including Hotel of the Year, Hotel Newbuild and Event Spaces at AHEAD Europe Awards 2022. Elsewhere, in Manchester, Peter Street Kitchen won Best Culinary Experience at the British Restaurant Awards 2022. Sustainability is also high on the agenda. The Londoner was awarded an ‘Excellent’ rating by BREEAM (Building Research Establishment Environmental Assessment Method), while the group continuously invests in new technology to reduce its carbon footprint. Edwardian Hotels London is the official corporate fundraising partner to Cancer Research UK, with funds raised by the wider company going to the Francis Crick Institute in London, a worldleading centre of biomedical research and innovation. Digital innovation continues to be at the forefront of the group’s progression, with a number of new initiatives ensuring a seamless guest experience. Its multi-award-winning virtual host, EDWARD, has been a huge success, with accolades including Best Use of Technology at the 2020 Catey Awards. An automated, intelligent text-based interaction service, EDWARD responds to and executes guests’ requests, enquiries and bookings via mobile phone. Through online check-in and check-out guests are given the freedom to choose Set across 16 storeys, The Londoner is the world’s first ‘super boutique’ hotel DID YOU KNOW?