uk.superbrands.com Superbrands UK Vol. 23 De Vere’s iconic hotels number some of Britain’s most notable country estates, combining two distinct experiences; De Vere Estate, where modern comforts meet contemporary style and De Vere Reserve, the very best of De Vere in lovingly restored mansion houses with thoughtful finishing touches Market De Vere is a collection of historic mansion house hotels and contemporary event destinations which operates in the hotel, conference and events, leisure and wedding markets. De Vere operates over 260 meeting rooms and more than 1,800 bedrooms, well located around London, the southeast and The Cotswolds. Other key players in the market range from multinational brands to boutique independents. Product Thanks to substantial investment, De Vere has breathed new life into its portfolio of historic, landmark hotels and venues. Each of these iconic buildings, many of them listed, has a story to tell of its history, its design and architecture, its quirks and characters, and the families who once called them home. The transformation of these storied properties included new bedrooms and suites, new destination restaurants, transformed meeting and event spaces, as well as upgraded leisure facilities and investment in outdoor spaces. New for 2023 is De Vere Reserve. Reserve guest rooms and suites offer the very best of De Vere, lovingly restored period accommodation in the original mansion house, with thoughtful finishing touches, including luxurious Penhaligon’s toiletries, to make every moment memorable. Many of De Vere’s hotels have unique stories to tell. Such as De Vere Latimer Estate, which was recently named ‘Britain’s most secret home’ due to the role it played during WWII. In the 1940s, the house became the centre of top-secret activities run by MI5 and MI6 and is credited with being of similar importance to Bletchley and Wilton Park for gathering vital information that shortened the course of the war. De Vere Tortworth Court was in the hands of the Earls of Ducie before being sold in 1991 to be turned into a luxury hotel. The property recently received a £7m restoration turning the former stables into bedrooms and the iconic Orangery is now a grand and unique venue for events. The group’s meeting and events product, Smart Space, can be found across all properties in the portfolio and is made up of nine service features, which have been meticulously crafted to create unforgettable events. So, whether delegates want a unique venue, set in picturesque countryside, or the heart of the city, they will experience the same exceptional level of service. Achievements Earlier this year, The Telegraph named De Vere Latimer Estate as one of the grandest British hotels During WWII, De Vere Latimer Estate was used by MI5 and MI6 and was known as The Spy House DID YOU KNOW?
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