UK Volume 23 Superbrands UK Vol. 23 Crowne Plaza® Hotels & Resorts is one of the world’s largest premium hotel brands with more than 400 locations in city, airport, leisure and suburban destinations and properties spanning across 63 countries. The brand is everywhere the modern business traveller wants to stay for business, leisure or a blend of both. Crowne Plaza understands that business travel isn’t just about business it’s about balancing work and life to feel both successful and fulfilled Market Crowne Plaza has more than 400 hotels globally, with nearly 90 in Europe and 40 in the UK and Ireland. Since 2005, it has doubled its global footprint and now has a variety of properties in cities, airports and resort locations. In 1983, Crowne Plaza was the first to create a business focused hotel and is now one of the largest upscale rooms suppliers in the world, with an ever-increasing number of premium full-service hotels. Its diverse geographic footprint reflects the brand’s versatility and suitability for a wide variety of locations. Crowne Plaza is part of IHG® Hotels & Resorts, one of the world’s leading hotel companies. It has a family of 18 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes. IHG has more than 6,000 hotels in more than 100 countries and in excess of 1,800 in the development pipeline. Product Each Crowne Plaza is unique with an upscale modern, distinct and purposeful design that comes to life throughout the hotel. The distinctive design aims to inspire as well as restore guests. It has long been built on the blended integration of work and leisure – from its patented WorkLife rooms to the Plaza WorkSpace – unique lobby areas featuring co-working zones, relaxing spaces and bookable studios – the brand has been at the forefront of understanding guest needs for productivity, restoration and inspiration. Crowne Plaza guarantees attendees will enjoy their meeting or event. The brand’s portfolio has the spaces and perfectly trained staff to make every occasion a success. From the first enquiry, to the last satisfaction survey, the brand has the answers to attendee and meeting planner needs by providing customised technology, food and beverage packages as well as tools to enable better meeting management. With over five million sq ft of meeting space around the world, Crowne Plaza knows meetings. Big or small, the brand has the right space for any type of gathering, from flexible studio spaces, to large meeting rooms. The brand prides itself on providing an outstanding branded service experience called ‘Dare to Connect’. It’s a warm, unscripted style that sets Crowne Plaza apart in the industry. Through focus and inspiration of colleagues they enable guests desire to connect. Colleagues help guests enjoy their stay with service that is personal and genuine, anticipating their needs and being empowered to do what it takes to make them happy. Crowne Plaza guests seek flexibility and balance as productivity matters to them. However, they also seek inspiration, energizing experiences and moments of downtime. Crowne Plaza also provides an inspiring food and beverage offering, again aimed towards post-pandemic cravings for a deeper human connection. Guests can enjoy meals and snacks in vibrant restaurants, lobbies, meeting rooms and workspaces as well as having the option to order room service. Furthermore, well-designed fitness and leisure facilities have the latest equipment to enable guests to squeeze in a high-quality workout, at a time that suits them. Achievements Crowne Plaza has received a host of awards in recent years. Pre-pandemic, in 2018, it won the Silver Magellan Award for the best WorkLife guest room, Gold Magellan Award for its Plaza Workspace as well as being the Grand Winner for the Plaza Workspace Concept at the MAX Awards. This was followed in November 2019 by winning Best Upscale Hotel Brand at the British Travel Awards as well as receiving Brand Crowne Plaza has locations inmore than 60 countries across the globe from award-winning airport hotels to city centres and resorts DID YOU KNOW?