uk.superbrands.com Superbrands UK Vol. 23 Coca-Cola is one of the most recognisable brands in the world. Within the UK, the brand is worth more than £1bn and reinforces its position as market leader in the soft drinks category through ongoing brand and product innovation Market With unsurpassed global recognition, Coca-Cola is worth more than £1bn in the UK alone. Its enviable and long-standing market leading position in the soft drinks category is bolstered through ongoing brand and product innovation. Coca-Cola remains the most popular soft drink within the UK market. Other players in the market include Pepsi, supermarket own brand products as well as small, niche artisan brands. Product In 1886, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-coloured liquid and, when it was done, he carried it a few doors down to Jacobs’ Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed this new drink was something special. Jacobs’ Pharmacy put it on sale for five cents a glass and Coca-Cola was born. Today, Coca-Cola comes in both Original Taste and Zero Sugar versions in the UK with a range of pack sizes, designed for both drinking while on the go or at home. Flavour variants such as Vanilla & Cherry as well as Zero Sugar and Zero Caffeine options are also available. In addition, limited edition flavours have also added excitement to the Coca-Cola range. Diet Coke, which sits separately from Original Taste and Zero Sugar, has been around since the 1980s. Sugar free Diet Coke arrived in Great Britain in 1983, and quickly became one of The Coca-Cola Company’s most popular drinks and commands an extremely loyal fan base. Since then, the signature silver and red packaging has become almost as iconic as Coca-Cola Original Taste itself. From the infamous ‘Diet Coke break’ TV ads, to collaborations with global fashion designers including most recently, fashion icon Kate Moss, to create limited edition bottles and cans – over the years, it has become a real cultural phenomenon. Achievements Coca-Cola Original Taste is the long-standing number one soft drink brand in the UK. In addition to this, Coca-Cola Zero Sugar is the fastest growing cola brand in the UK, growing at +12.5% (Source: Nielsen, Total GB MAT up to 8th Oct 22). Recent Developments Coca-Cola recently launched a new innovation platform called Coke Creations which has been conceptualised as a celebration of innovation and the real magic of Coca-Cola. It is immersed in young adult culture, to drive relevance amongst this audience. This is a multi-year platform that will see the launch of limited edition Coca-Cola products or ‘Creations’ supported with culturally rich, digitally led bursts of activity. The name Coca-Cola is derived from two primary ingredients: the coca leaf and the kola nut DID YOU KNOW?
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