uk.superbrands.com Superbrands UK Vol. 23 The CBI is the UK’s most influential business organisation. Working with both business and government, its vision is to make the UK the most dynamic, competitive and future-focused economy in the world Market The CBI speaks on behalf of 190,000 businesses – of every size, in any sector and in every nation and region of the UK. Together its members employ nearly seven million people, about one-third of the current private-sector employed workforce. Unlike individual trade associations or groups that represent one type of organisation, CBI’s widereaching and whole-economy view gives it a unique perspective and influence that ensures its members are engaged with and listened to at the highest levels of government and opposition. Product The CBI’s aim is to transform the UK economy by shaping, leading, and embracing change and helping businesses on that journey. As a not-for-profit organisation, membership is its biggest source of revenue. This is designed to help businesses succeed by giving them a voice in driving the change they need, helping them plan for the future as well as providing the inspiration and tools they need for growth. CBI events – both online and in person – provide firms with opportunities to network and share valuable experience with each other to find the solutions to current business issues – from labour shortages to investment challenges. Its leadership development programme helps create the business leaders of the future, equipping them with the skills to manage through uncertainty. Its economic surveys and forecasts are well respected, while its growing economic consultancy business provides the intelligence firms need to understand their markets and the impact of policies. Sponsorship of CBI events, reports and surveys help businesses to build their profile with an engaged, wide-reaching and highly relevant audience. Achievements The CBI has been influencing government policy and driving change across the business community like no other organisation for nearly 60 years – with ‘wins’ highlighted each year in its Year of Impact reports. It recently launched the Work Health Index – in partnership with Business for Health and the NHS. It is an interactive tool designed to help The CBI has more than 100 economic and policy specialists, the largest policy unit outside of Whitehall DID YOU KNOW?