uk.superbrands.com Superbrands UK Vol. 23 Boots has been at the heart of the community for over 170 years, with the ambition to provide affordable healthcare for all – a vision that’s still alive today. Boots is the UK’s leading health and beauty retailer with more than 53,000 colleagues and 2,247 stores Market Boots is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines and providing accessible, high-quality care. Boots is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands under the No7 Beauty Company, including No7 – the UK’s No. 1 skincare brand – Soap & Glory, Liz Earle, Sleek MakeUP, Botanics and YourGoodSkin. Product One of the most trusted brands in the UK, Boots has the widest range of products and exclusive brands in the health and beauty sector. The Boots Advantage Card is seen as one of the most generous loyalty schemes and allows cardholders to treat themselves more so than from other schemes (Source: Kantar). Boots offers more than 100 health and pharmacy services, including a mix of private services as well as services that are delivered on behalf of the NHS. Furthermore, Boots Online Doctor provides quick access to advice and prescription-only medicine, without having to see a GP. In 2022, Boots worked with Macmillan Cancer Support and the NHS to launch a Palliative Care Service, providing accessible support to terminally ill patients. Achievements 2022 was another award-winning year for Boots. It won Company of the Year at the 2022 British Diversity Awards, impressing the judges with its dedication and commitment to creating an inclusive workplace as well as improving the retail experience for its customers. Boots was also named Best Beauty Retailer at The Sunday Times Style Beauty Awards for the fifth consecutive year. At the same awards, Soap & Glory Perfect Zen Body Souffle came third in the Best Body Care and Self-Tan Transformer category. At the 2022 Beauty Bible Awards, No7 Beauty Company achieved 17 accolades including gold for Sleek MakeUP Lip Volve Gloss, which also won Beauty Steal, and Liz Earle Superskin Overnight Mask, which also won Best Natural. Throughout the summer of 2022 the Boots Menopause Bus made appearances on ITV’s This Morning and toured the country with pharmacists and No7 Beauty Advisers on board to offer support and advice to over 100,000 women on their menopause journeys. Alongside this, Boots continues to raise awareness as well as empower and enable its team members experiencing menopause symptoms to get the support they need at work. This includes covering the cost of prescription HRT for team members experiencing menopausal symptoms. In July 2022, Boots was independently accredited as a Menopause Friendly Employer, making it the first health and beauty organisation to achieve this status. Recent Developments Boots continues to expand its beauty offering with brands like Ren Clean Skin and Sol De Janeiro, as well as the return of affordable own-label cosmetics range, 17. 2022 also saw some important beauty launches from No7, including an expansion of the Pure Retinol range and the launch of the Pro Derm Scan Service, bringing game-changing skin analysis to the high street. This dermatologist-grade device scans skin to give customers personalised skincare and cosmetic recommendations – the first and only service of its kind to be available nationwide. As part of its loyalty scheme offering, Boots recently ran its biggest ever Advantage Card advertising campaign, including television advertising for In 1933, Boots opened its 1,000th store in Galashiels, Scotland DID YOU KNOW?