uk.superbrands.com Superbrands UK Vol. 23 Autoglass® is a leading consumer and business automotive brand, providing vehicle glass repair, replacement and recalibration to more than one million motorists every year Market Autoglass® is the UK’s favourite vehicle glass repair, replacement and recalibration specialist. Autoglass® is part of Belron® Group, which operates in 37 countries and served 16 million customers in 2021. Autoglass® has the widest reaching network in its field in the UK, with more than 1,000 technicians and over 90 centres providing a world-class service to motorists. Windscreens play an integral role in modern automotive design and the average car in the UK car parc uses 15% more glass than 10 years ago. The windscreen is important for vehicle safety – its correct fitting and bonding can save lives. Windscreens now incorporate complex technologies such as cameras and sensors to enable Advanced Driver Assistance Systems (ADAS) that form part of the journey to autonomous driving, such as Autonomous Emergency Braking and Lane Departure Warnings. Autoglass® is exceptional in the vehicle glass repair, replacement and recalibration market, as it has its own dedicated research and development team: Belron® Technical – a network of innovators and thinkers, all focused on driving technical standards and developing innovations that break new ground to improve the service provided to its customers. Autoglass® works with companies in the insurance, fleet, lease, and rental segments – large and small – across a full spectrum of industries, and continues to expand its commercial partnerships within these sectors. Autoglass® handles some of the vehicle glass claims for nine of the top 10 motor insurance companies in the UK, providing a world-class service to policyholders, demonstrated by its NPS score of 77 in 2021. Product Autoglass® exists to make a difference with real care. By providing exceptional customer service at every touchpoint and being an ambassador for road safety, Autoglass® has become one of the UK’s most trusted service brands. The company operates a ‘Repair First’ philosophy, ensuring that, wherever possible, it will repair a chipped windscreen rather than replace it. This is a safe solution that saves time and money, as well as being better for the environment. If the damage is beyond repair, Autoglass® will replace the glass. It only uses Original Equipment Manufacturer (OEM) standard glass, ensuring that each replacement windscreen is as good as the original. Autoglass® is an industry leader in safety and champions the role that ADAS technology plays in improving driver safety. The recalibration service provided by Autoglass® delivers a seamless customer journey with the glass replacement and recalibration happening at the same appointment. As well as being a far better customer journey, this eliminates any risk that may exist between the time of glass replacement and subsequent recalibration – including on-board diagnostic checks prior to the windscreen removal to understand if there are any existing faults to the vehicle. Achievements Autoglass® is proud of being a trusted and respected company in the eyes of its people, customers and partners. Its work for charity is extensive, supporting more than 15 UK-based charities and community projects. In addition, in 2021, the annual Spirit of Belron® Challenge saw Autoglass®, Belron® and associated brands raise more than €1.7m for Afrika Tikkun. Autoglass® is committed to achieving continual improvement in Health and Safety management and it is certified to ISO 14001, ISO 9001 and OHSAS 18001 standards. Progress around sustainability and corporate responsibility has been significant. Autoglass® announced in 2021 that it now purchases 100% of its electricity from renewable sources and recycles 100% of its glass waste. The company has also reduced its carbon emissions by 43% over the past four years, a reduction of more than 5,600 tonnes, as part of its ongoing commitment to responsible business practices. Recent Developments Autoglass® prides itself in being at the forefront of innovation in the automotive after-market and has invested heavily in understanding the implications of ADAS technologies. In 2016, it became the first to offer a nationwide ADAS recalibration service. Autoglass® ensures that all customer-facing employees complete three levels of ADAS training. It has more than 90 centres offering recalibration across the UK and continues to invest as the adoption of this technology grows. Autoglass® also spearheaded the creation of an industry standard ADAS training accreditation in collaboration with the Institute of the Motor Industry (IMI). Introduced in 2018, the accreditation ensures that technicians can identify and interpret A windscreen repair can be up to six times cheaper than a replacement DID YOU KNOW?
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