UK Volume 22

uk.superbrands.com Superbrands UK Vol. 22 As the world’s largest quick-service restaurant brand, Subway ® serves freshly made-to-order and signature sandwiches, wraps and salads to millions of guests, across more than 100 countries in nearly 40,000 stores every day Market Subway ® is the better choice when it comes to freshly made food. As the world’s largest quick- service restaurant brand, it serves customisable and signature sandwiches, wraps and salads to millions of guests, across more than 100 countries, every day. With nearly 40,000 stores across the globe and online ordering options, it’s never been easier for guests to get the food they crave – when they want, where they want, and how they want – at great value. Subway ® stores are owned and operated by Subway ® franchisees – a network of more than 20,000 dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities. Product Subway ® is committed to relentless evolution when it comes to the brand’s food. Subway ® ’s menu keeps getting better as the company constantly innovates to offer new and improved ingredients and flavourful menu items that complement the traditional favourites. Subway ® is also growing its range of plant-based items, allowing more guests the chance to build their favourite subs based on their own food preferences. Whether it’s the mouth-watering bread straight from the oven or plant-based alternatives such as Subway ® ’s T.L.C. TM Sub or Vegan Double Chocolate Cookie, the evolving menu options will excite both new and returning guests. Guests are at the centre of everything Subway ® does, and the brand’s priority is ensuring the best possible experience for new and loyal fans alike, whether in its stores or via online ordering, using Mobile Order collection via the Subway ® app or ordering via delivery services including Just Eat, Uber Eats and Deliveroo. Achievements Despite the Covid-19 pandemic, Subway ® has continued to boldly move forward, propelling the brand’s growth and igniting its transformation, whilst winning accolades along the way. Highlights of the past year involve winning several awards and being shortlisted for more, including receiving PETA’s 2021 Vegan Food Award for the best vegan cookie, winning a Highly Commended accolade for Subway ® ’s ‘Love Sub’ marketing campaign at The Sammies Awards 2021 and being ranked in the top five for The Elite Franchise Top 100 (EF100). Subway ® was recognised in the EF100 annual rankings due to its size, growth, ambitions and contribution to the communities in which it operates. Subway ® was also named as a finalist at The Effie Awards 2021 for Subway ® ’s Meatless Meatball campaign. The campaign successfully drove sales of both the original Meatballs and the Meatless Meatballs through a moment of planned confusion during a live tasting event, demonstrating that ordering Subway ® ’s vegan creations don’t require sacrificing on taste. There are over 37 million combinations available on the Subway ® menu DID YOU KNOW? Subway x Aitch collaboration