UK Volume 22 Superbrands UK Vol. 22 The postal service is a key part of the UK’s infrastructure and Royal Mail is in the unique position of reaching every household in the UK with a work force that stretches across the length and breadth of the country Market The UK Parcels Market is the most competitive in Europe and one of the most competitive in the world, with 15 carriers of scale competing for the billions of items sent within the UK each year. In this dynamic market Royal Mail remains the UK’s pre-eminent delivery company with a majority market share maintained by offering the best combination of quality, service attributes and price. It handles more than 9.5 billion letters and 1.7 billion parcels each year. Through its various brands, it connects businesses of all sizes throughout the length and breadth of the British Isles and can deliver to every address in the UK each day. Product Whether Royal Mail customers have an item that is urgent, requires proof of delivery on arrival or simply want a reliable service, Royal Mail has a wide range of delivery services to suit every need. Ranging from the one-price-goes- anywhere Universal Service stamped products; to guaranteed next day services; to advertising mail; to parcel collections and deliveries for some of the nation’s largest retailers and businesses. Customers are also able to send items to more than 230 countries and territories worldwide through Royal Mail’s global network of postal partners. Furthermore, with 10,500 Post Office branches, 1,200 Royal Mail Customer Service Points, a national network of more than 100,000 postboxes and parcel postboxes, and parcel collection available from any address, Royal Mail has a convenient and accessible network. Achievements Royal Mail is one of the oldest brands in the UK, with an illustrious history dating back to 1516. Over its 500-year history it has changed and adapted to meet the needs of an ever-changing world. A recent innovation was when Royal Mail became the first UK parcel carrier to use a drone to deliver a parcel, when a package was delivered to a remote lighthouse on the Isle of Mull. Royal Mail has continued to innovate in this space with further drone deliveries in The Scilly Isles and between islands in the Orkney Islands. Recent Developments Royal Mail is investing in its future, focusing on customer service improvements, digital initiatives, network enhancements to support the considerable growth in the market, and new ways of working to deliver an even better service to all its customers. Recent years have seen the launch of new services to offer greater convenience and flexibility for receiving customers too, such as inflight delivery options, an app to help consumers manage the sending and receiving of items from their phone, the collection of items from a consumer’s home and the introduction of the first UK parcel postboxes. This year, Royal Mail has added Sunday deliveries for selected customers and label free parcel collections for consumers.