UK Volume 22 Superbrands UK Vol. 22 This year, P&O Ferries is bravely sailing the very turbulent waters of international travel with the launch of the ‘To the sea’ brand platform, building the ships of the future and constantly reinventing its services and offering Market P&O is a leading pan-European ferry and logistics group at the heart of Europe’s economy and a part of DP World, the leading provider of smart logistics solutions and enabler of the flow of trade across the globe. P&O Ferries is a major provider of freight transport and passenger travel services, sailing on eight major routes between Britain, France, Northern Ireland, the Republic of Ireland, Holland and Belgium. P&O Ferries works closely with its logistics business, P&O Ferrymasters, which operates integrated road and rail links to countries across the continent including Italy, Poland, Germany, Spain and Romania as well as facilitating the onward movement of goods to Europe from Asian countries via the Silk Road. Facing ever-increasing competition from low-cost airlines and in an unprecedented pandemic, affecting all forms of travel around the world, P&O Ferries has not just maintained its market leadership but remains one of the most loved travel brands in the UK. Despite competing with bigger marketing budgets from airlines and global travel operators, P&O Ferries remains the sixth most popular travel and amusement brand in the UK, according to the latest YouGov data, achieving higher scores than all other Ferry operators and big industry players such as Expedia and On the beach. Product There are a variety of routes, ships, and travel experiences available within the P&O Ferries offering, underpinning the brand’s vision of what travel should feel like and mean for its customers. There are options for every kind of travel and traveller, from a 90-minute Dover to Calais crossing or a quick trip across the Irish Sea from Cairnryan to Larne to the overnight routes, either to the Netherlands from Hull, where customers can book an upgraded cabin and travel across the North Sea in comfort and style, or from Liverpool to Dublin taking customers into the heart of Ireland. 2021 has been a busy year for the P&O Ferries product team. The all-inclusive club lounge was a huge success, giving passengers even more options to enjoy their Dover to Calais crossing with all food and drink included in the price. They also worked on revising and updating the Hull to Rotterdam entertainment offer and giving passengers access, for the first time, to the World Duty Free store onboard across all tourist ships, helping make ferries an unforgettable experience for both new and returning customers. F E R R Y T A L E S P&Owas so well known a writer adopted it as his pen name in 1859 DID YOU KNOW?