UK Volume 22 Superbrands UK Vol.22 A market leader in future-thinking connected technology, Hoover is a trusted brand with consumer wellbeing at its core. It continues to integrate the latest practical advancements and style into an expansive portfolio of freestanding, built-in and floorcare appliances Market Hoover is part of Haier, the number one worldwide group in Major Domestic Appliances (MDA) (Source: Euromonitor 2021). Haier commands more than 16% of the global market for household appliances. During the last five years the group has been the biggest manufacturer of home appliances. This year’s results included 12% European growth, 20% Haier brand growth and 16.2% global market share. In addition, a quarter of fridges and a quarter of washing machines sold were from the Haier, Hoover or Candy brands. Product Hoover UK offers a full range of small and major domestic appliances, from floorcare products to large fridge freezers, both built-in and freestanding. The product portfolio spans small domestic appliances including vacuum cleaners (cordless and corded), cleaning (steam cleaners), air purifiers, freestanding and built-in laundry (washing machines, tumble dryers and washer dryers), cooking (ovens, sous vide systems, microwaves, hobs and hoods), and cooling appliances (fridge freezers, fridges and freezers as well as wine coolers). A leader in smart technology, Hoover was the first domestic appliance manufacturer in the UK to launch a complete range of fully connected wifi appliances in 2015. Achievements Hoover has obtained several noteworthy achievements in 2021. In March, when the NEL system launched, the brand showcased its commitment to energy efficiency – with more than 64 washing machine models across both the Hoover and Candy brands achieving the highest possible ‘A’ rating. Furthermore, in April Hoover’s new H-PURIFIER 700 air purifier achieved a prestigious Red Dot Award for Product Design after being appraised by a jury of approximately 40 members. The term ‘hoover’ is a verb in the Oxford English Dictionary DID YOU KNOW?