uk.superbrands.com Superbrands UK Vol.22 As the world begins to emerge from Covid-19 , the team at ExCeL London believes that events will remain a catalyst for positive change, where innovation, ideas and moments happen that transform our lives for the better. Events have a key role to play in the UK’s economic recovery, driving billions of pounds of import and export activity, resulting in investment, jobs, and economic growth Market The UK events industry is one of Britain’s biggest success stories, a world-class sector worth £70bn, employing more than 700,000 people, across 25,000 businesses. ExCeL London’s vision is to be the home of world leading events. The business wants the very best events in the world to find a home at the venue, from market leading exhibitions and global brand showcases to international association meetings and congresses. ExCeL London has two key commercial divisions, representing the markets that the venue operates in, namely Exhibitions and Conferences & Events (C&E). In a typical year, ExCeL London welcomes four million people to more than 400 events, including one million international visitors, representing 25% of London’s inbound business tourists. What happens at ExCeL generates £4.5bn in economic impact for London and supports 37,600 jobs. ExCeL’s exhibition customers are mainly UK based, whereas with Conferences & Events, ExCeL operates internationally, with clients based in the following regions – UK (50%), Europe (25%) and North America (25%). ExCeL has ambitious plans for the future, including growth beyond its core business. Its vision is to make its 100-acre estate more of a destination – working with globally recognised brands to attract new audiences by delivering world-class content and entertainment. Earlier this year, ExCeL hosted the UK round of the ABB FIA Formula E Championship. Formula E is the closest, most progressive category in motorsport in the world, attracting internationally renowned automotive brands, with a global TV audience of 35 million. Product Located in London’s Royal Docks, ExCeL is the Capital’s largest events venue and home to the city’s International Convention Centre (ICC). Whatever the event, the venue has a space to suit, from multi- purpose event halls to state-of-the-art conference facilities and smaller meeting rooms. The ICC includes a fully flexible auditorium, a conference suite and exhibition space, as well as a variety of smaller meeting rooms. In 2016, ExCeL opened CentrEd at ExCeL, a state-of-the-art, meetings and training venue, with views overlooking Royal Victoria Dock and Canary Wharf. ExCeL’s event space is complemented with a wide variety of services, including catering, branding opportunities, IT, AV and rigging, providing customers with everything required to tailor the individual event experience. ExCeL sits within a 100-acre site, with a variety of hotels, bars and restaurants, within walking distance. The venue’s location ensures visitors arrive quickly and easily. London City Airport is located five minutes from ExCeL, whilst three onsite stations link directly to the London Underground for access to London’s key stations and major airports. Looking ahead, the venue will have an onsite Elizabeth line station at Custom House, providing direct access to central London in 15 minutes and Heathrow in 43 minutes. Achievements During the last 10 years, ExCeL has won more than 40 national and international leading industry awards, including The World’s Leading Meetings & Conference Centre (World Travel Awards), Outstanding Contribution to Tourism Awards (Visit England Awards of Excellence), Venue Team of the Year (AEO Excellence Awards) and England’s Best Convention Centre (World MICE Awards). The venue is certified to both the ISO14001 and ISO20121 environmental standards, which sets sustainability management standards in the events industry. Recent Developments ExCeL recognises that its success is inextricably linked to that of its customers and that constant innovation is essential. Every year, the business listens carefully to clients’ feedback and continues to invest to maintain its position as an internationally competitive venue. Each hall at ExCeL could fit 742 double decker buses and 2,047 MINIs stacked inside DID YOU KNOW?