UK Volume 22

uk.superbrands.com Superbrands UK Vol. 22 De Vere is a collection of historic mansion house estates and distinctive contemporary hotels and event destinations with market-leading conference and leisure facilities. De Vere operates more than 260 meeting rooms and more than 1,800 bedrooms, located from the Cotswolds to Surrey Market De Vere is a collection of historic mansion house hotels and contemporary event destinations which operates in the hotel, conference and events, leisure and wedding markets. Other key players in the market range from multinational brands to boutique independents. Product De Vere’s collection of country estate hotels has recently undergone a multi-million-pound refurbishment project, which focused on putting the historic mansion house back at the heart of the hotel. The transformation of these storied properties included new bedrooms and suites, new destination restaurants, transformed meeting and event spaces, as well as upgraded leisure facilities and investment in outdoor spaces. De Vere’s properties are located in some of the most beautiful locations across the UK, including The Cotswolds, The Chess Valley, Surrey and rural Berkshire. Many of De Vere’s hotels have unique stories to tell. Such as De Vere Latimer Estate, which was recently named ‘Britain’s most secret home’ due to the role it played during WWII. In the 1940s, the house became the centre of top-secret activities run by MI5 and MI6 and is credited with being of similar importance to Bletchley and Wilton Park for gathering vital information that shortened the course of the war. De Vere Tortworth Court was in the hands of the Earls of Ducie before being sold in 1991 to be turned into a luxury hotel. The property recently received a £5m restoration turning the former stables into bedrooms and the iconic Orangery is now a grand and unique venue for events. Outside, the historic arboretum of more than 200 unique trees takes centre stage, where guests can download a walking tour and discover the rare flora. The group’s meeting product, Smart Space, can be found across all properties in the portfolio and is made up of nine service features, it’s been meticulously crafted to create unforgettable events. So, whether delegates want a unique venue, set in picturesque countryside, or the heart of the city, they will experience the same exceptional level of service. Achievements All of De Vere’s hotels have achieved VisitEngland’s ‘We’re Good to Go’; the AA’s ‘Covid-19 Confident’ and Quality in Tourism’s ‘Safe, Clean & Legal ™ ’ in the past year, whilst in 2019 De Vere Wokefield Estate won Best Conference Venue Customer Service at the Conference Awards. Last year, The Times named De Vere Tortworth Court as one of the country’s 30 most romantic hotels whilst in April 2021, De Vere Cotswold Water Park was named as one of the top 10 waterside hotels in the country by The Guardian. Recent Developments De Vere’s historic mansion house hotels have seen a top-to-toe restoration, with all hotels in the group receiving an upgrade. De Vere Beaumont Estate, in Windsor, recently completed a £12m refurbishment, which included a full transformation of its historic mansion, The White House. De Vere Wokefield Estate, near Reading, also recently unveiled the results of a £20m investment programme which saw its impressive mansion house restored to glory. During WWII, De Vere Latimer Estate was used by MI5 and MI6 and was known as The Spy House DID YOU KNOW?