UK Volume 22 Superbrands UK Vol. 22 ACCA is the world’s most forward-thinking professional accountancy body. It has a thriving global community of 233,000 members and 536,000 future members based in 178 countries. It upholds the highest professional and ethical values and supports both the private and public sectors Market ACCA’s global community are among the world’s best-qualified and most highly sought- after accountants, working across a multitude of sectors. ACCA supports them, and the organisations in which they work, through its qualifications, continuous learning, research and insights delivered through a global network of 110 offices and centres in 49 countries. Connecting the market is a strategic objective for ACCA and one way it does this is through its International Assembly (pictured below and on the right hand page), a global representational group of members, which meets every year – this gathering has been online since 2020 due to Covid-19 travel restrictions. Product Award-winning research and insights that answer today’s questions are at the heart of ACCA. In turn, this knowledge prepares its members as well as the accounting and finance profession, as a whole, for tomorrow. From global economics and emerging technologies to climate action, understanding the impact of a range of factors helps ACCA shape and lead the profession into the future. Its vast membership, spanning 178 countries, puts a highly skilled network of professionals and forward-thinkers in place. They are able to feed into ACCA’s research and insights, giving further depth and diversity. This is of immense value to the organisation’s members as well as employers, standard setters, policy makers, regulators and academic institutions. ACCA’s expertise, opinions and input are regularly sought to help the development of national and international policy and standards. ACCA’s qualifications are considered to be the gold standard in accountancy, opening doors to highly respected, interesting work in any sector. Furthermore, the ACCA professional qualification has been officially benchmarked to Master’s level. Public trust has been built over the years by ACCA through the creation and development of an inclusive profession, with people from all backgrounds. The organisation is committed to providing open access at multiple entry points, welcoming graduates, school leavers as well as those with no formal academic awards. Once qualified, members remain at the forefront of emerging trends with access to ACCA’s professional insights and by having the opportunity to continually update their skills through its extensive programme of online CPD and events. ACCA Careers is an employability portal, which supports the career success of members and future members. It includes the world’s largest specialist accountancy job board, with 1.6 million roles advertised during the year to March 2020 and also provides practical careers advice and services such as CV writing. Since 2020, ACCA has also run a global series of Virtual Careers Fairs across its market network providing a much- valued forum for employers and ACCA talent to connect. During the early turbulence of Covid-19, ACCA accelerated its digital vision to provide more support to its community. This included the introduction of remotely invigilated exams so its future members could continue their qualification journey and extra webinars and virtual conferences so its members remained connected and informed on the latest developments within the profession. ACCA’s Accounting and Business (AB) magazine, for members, covers topical issues and supports and inspires their careers and work. It is published in app and web formats. Achievements Reinforcing the value its members bring, ACCA is proud to have an employer NPS score of 51.