UK Volume 22 Superbrands UK Vol. 22 TSB believes in getting the most out of life. Its purpose is to help its customers be confident with their money so that they can do more with it. Afterall, money is just a means to an end. It’s what you do with it that counts Market In 2013 the big five banks controlled more than 85% of all UK bank accounts. Following the banking crisis, TSB was created to bring more competition to UK banking and actively make banking better for all consumers. TSB exists to serve those people who feel they are underserved by the big banks. The ‘Aspiring Middle’ of Britain, working hard to do the best for themselves and their families and make more of life, but feeling that the big banks don’t really care about or understand people like them. Product TSB is doing what it can to help people feel confident about their money so they can confidently get on with life. That’s why TSB designs its products and services the way it does. Its new ‘Spend & Save’ and ‘Spend & Save Plus’ current accounts actually help people save money as they spend it, so they’ve got a little bit more for the things that matter. TSB’s Fix and Flex personal loans and mortgages allow them to take repayment holidays, should life change. In addition, its award-winning Fraud Refund Guarantee means that any customer who is innocently defrauded of their money is guaranteed a full refund. Achievements Since its re-birth, TSB has successfully grown its customer base while playing a positive role in society. At its heart is a long-term partnership with the Pride of Britain Awards, which is the nation’s biggest annual awards ceremony of its kind. It celebrates and enables ordinary people across the UK who’ve gone to extraordinary lengths to help others. Bank fraud is a major worry for many customers. Numerous people who have been innocently defrauded find it difficult to get their money back from the banks. The TSB Fraud Refund Guarantee is unique and has driven the industry to adopt new codes of practice. As an employer, TSB has smashed the image of stuffy traditional working practices and values. It was one of the first companies to proactively publish and explain its gender pay gap. It has created an environment where people are encouraged and enabled to bring their true selves to work and branches have become Safe Spaces for anyone trapped in an abusive relationship. Recent Developments TSB sees itself as more than a place where you can store and move your money, but as a bank that can actively help its customers build their money confidence. A Money Confidence training programme for colleagues and content programme have been implemented to address people’s financial challenges and help them become more confident with their money. The TSB Fraud Refund Guarantee is unique in the banking sector DID YOU KNOW?