UK Volume 22

uk.superbrands.com Superbrands UK Vol. 22 tommee tippee ® is the number one baby feeding accessories and sleep brand in the UK * and one of the top brands of infant products and accessories in the global market providing innovative, intuitive, and stylish products loved by babies and recommended by generations of parents Market The UK baby accessories market is estimated to be worth approximately £323m (Source: 52 w/e IRI and Edge to 12th Sep 21) and encompasses everything from bibs and bottles, to monitors and harnesses. It does not include nappies, wipes, toiletries, formula milk, baby food or nursery furniture. tommee tippee ® is number one in seven of the top categories in the baby accessories market, including bottles, soothers infant feeding equipment, and weaning (Source: 52 w/e IRI and Edge to 12th Sep 21). tommee tippee ® has just under a quarter of the total market share by value (Source: 52 w/e IRI and Edge to 12th Sep 21) internationally, it is sold in more than 70 countries. Product Every tommee tippee ® product has been designed around one key principle – to make parents’ lives easier. Since introducing the original spill-proof cup, tommee tippee ® has earned a reputation for its clever ideas and the quality of its intuitive products that support children on their journey from newborn through to independent sleeping and feeding. In recent years, significant additions to the product portfolio have included the Closer to Nature ® baby feeding bottle, Perfect Prep ® bottle preparation machine and the Made for Me ® breastfeeding range of breast pumps and breastfeeding accessories. In 2021 tommee tippee ® introduced its first connected product, ‘Timekeeper ™ Connected Sleep Trainer Clock’. An evolution of the Tommee Tippee Groclock ® , Timekeeper ™ Connected Sleep trainer helps children learn when it is time to go to sleep and when it’s ok to play, through an intuitive light system. With multiple alarm settings, soothing sounds, and colour-changing clockface, parents can control everything from their phone. Their latest innovation is the tommee tippee ® Dreammaker ™ Light and Sound Baby Sleep Aid. The Dreammaker ™ is a scientifically proven sound and light sleep aid that helps baby to sleep better by simulating ideal sleep conditions, rather than stimulating baby. Developed with a world-leading sleep laboratory and sleep scientists at Northumbria University in the UK, the Dreammaker™ is a unique, patent-pending device that features pink noise, red light and pulsing glow settings to relax baby and encourage them into a deeper sleep for longer. Achievements tommee tippee ® continues to impress industry professionals and parents alike with its products winning an array of awards. Once again, tommee tippee ® swept the boards at the Made for Mums awards with eight awards in total, including Gold Best Bottle Feeding Accessory for Perfect Prep ® 16 Perfect Prep ® machines are sold every hour in the UK * DID YOU KNOW? *Source: Company EPOS 2021 *Source: 52 w/e IRI and Edge to 12th Sep 21