UK Volume 21 Superbrands UK Annual Vol.21 The fastest growing IT services brand of the decade , Tata Consultancy Services (TCS) has maintained its impressive position among the top three brands in its sector . It continues to grow globally and is an influential brand in the UK digital economy Market TCS has had a presence in the UK for more than 40 years – its second largest market outside India. It is integrated across the UK’s regions and industries, from retail and manufacturing to energy and the public sector and employs more than 19,000 people in 60 locations. TCS’ UK workforce is young and diverse, with 54 nationalities represented. Women make up 28% of the workforce, much higher than the 17% average in the UK IT sector. In response to the Covid-19 pandemic, TCS is utilising the technology pillars of Business 4.0 ™ – agile, intelligence, automation and cloud – to usher in a new era, with innovation growth and transformation being key. Product With the ongoing repercussions of the coronavirus pandemic, TCS is helping customers look beyond the products and services they sell, to the purpose behind their existence, defining the blueprint for their transformation journey and layering this approach with resilience and adaptability. The company has also embraced a new transformative operating model, Secure Borderless Workspaces ™ (SWBS ™ ) that allows enterprises to fully and seamlessly transition to virtual workspaces. This aided TCS’ swift transition to remote working in the face of Covid-19 induced lockdowns, with a suitable cybersecurity framework put in place. This was in addition to all the project management practices and systems needed to ensure that work allocation, monitoring and reporting continued as normal. The SBWS ™ model ensured that neither the quality nor the timeliness of client deliveries was ever compromised. TCS has, to date, enabled remote working for 95% of its workforce and established cloud- based governance of more than 23,000 projects, enabling high volumes of digital collaboration – 35,000 online meetings, 406,000 calls, and more than three million messages. In the past year, it has expanded and deepened relationships, deploying impactful solutions, and winning some of its largest deals to date. In 2019, TCS expanded its strategic partnership with Legal and General to help them transform into a digital workspace, leveraging TCS’ Machine First ™ Delivery Model and design thinking approach. It also partnered with Ageas UK to digitally transform its IT infrastructure and operations to meet changing business priorities and customer expectations. In addition, TCS’ long-standing research and innovation programme has resulted in an industry-leading portfolio of patents, products and platforms. Achievements TCS’ customer-centric world view has driven continual investments in newer capabilities to help customers build value at speed. Its contextual knowledge and innovative models such as MFDM ™ are helping TCS’ customers in the UK to stay productive, drive superior customer experience and Transform to technology-led operations. As a result, TCS was ranked number one in customer satisfaction in the UK in Europe’s largest independent survey of IT service providers, carried out by Whitelane Research in 2020. TCS was also ranked highest for service delivery quality with customer satisfaction at 80% compared to an industry average of 69%. TCS was named the Fastest-Growing IT Services Brand of the Decade by Brand Finance in 2019 and is ranked second among the 2020 Top 30 Suppliers of Software and IT Services to the UK Market by TechMarketView 2020. In addition, TCS won a Gold Stevie ® and two Silver Stevie ® awards at the 16th Annual International Business Awards, for developing the official mobile app for the Virgin Money London Marathon. TCS is also ranked in the top 25 Best Big Companies to Work for in the UK and has proven its outstanding commitment to workplace engagement and employment as Britain’s number one top employer consecutively since 2018, as awarded by the Top Employer Institute. Recent Developments As a brand that has always celebrated wellness and community spirit, TCS has been a major sponsor and partner of marathons and running events for many years. Utilising this spirit, TCS leveraged these sponsorships with leading international running events to create a compelling campaign, This Run, to drive engagement among customers and employees. This cohesive storytelling platform sits above – and lives beyond – the individual TCS running events. It explores the motivations and emotions behind running and celebrates every detail that makes up the running experience. It also celebrates the role TCS technology plays in making the marathon experience more inclusive, more connected and more exciting. As part of this support, and due to its status as official technology partner, TCS developed Virtual Race apps for both the TCS Amsterdam TCS employs more than 19,000 people in 60 locations across the UK DID YOU KNOW?