UK Volume 21 Superbrands UK Annual Vol.21 ‘ To the Sea’ . Three simple words that symbolise a new way to look at a centuries-old and beloved means of transport from the market leader P&O Ferries. In a world that is adapting to a new normality, P&O Ferries is putting a stake in the ground with its new brand positioning , reconnecting people with a more liberating and authentic way of travel Market P&O Ferries is a leading pan-European ferry and logistics company, last year sailing 27,000 times on eight major routes between Britain, France, Northern Ireland, the Republic of Ireland, Holland and Belgium. Together with its logistics business, P&O Ferrymasters, the company also operates integrated road and rail to countries across the continent including Italy, Germany, Spain, Romania, Turkey, and facilitates the onward movement of goods to Britain from Asian countries via the Silk Road. P&O Ferries is part of DP World, the leading provider of smart logistics solutions, enabling the flow of trade across the globe. Facing ever-increasing competition from low- cost airlines and in an unprecedented pandemic affecting all forms of travel around the world, P&O Ferries has not just maintained its market leadership but remains one of the most loved travel brands in the UK. Despite competing against bigger marketing budgets from airlines and global travel operators, P&O Ferries remains the fourth most popular travel brand in the UK. According to the latest YouGov data, it achieved higher scores than big industry players such as British Airways Holidays, Virgin Holidays and TUI. Product There are a variety of routes, ships and travel experiences available within the P&O Ferries offering, underpinning the brand’s vision of what travel should feel like and mean for its customers. There are options for every kind of travel and traveller, from a 90-minute Dover to Calais crossing or a quick trip across the Irish Sea from Cairnryan to Larne to an overnight journey to the Netherlands from Hull, where customers can book an upgraded cabin and travel across the North Sea in comfort and style. Depending on the route, customers can enjoy a range of ever-evolving experiences, from complimentary champagne in the Club Lounge to delicious meals in The Brasserie Restaurant, Starbucks coffee on the sundeck or cocktails and live jazz in The Sunset Bar. Achievements 2020 has been another award-winning year for P&O Ferries. At the Globe Travel Awards, the company was voted Best Ferry Company for the 13th year in a row. P&O Ferries also had another The sea, once it casts its spell, holds one in its net of wonder forever * DID YOU KNOW? * Jacques Cousteau