UK Volume 21 Superbrands UK Annual Vol.21 A trusted brand with optimum performance and consumer wellbeing at its core , Hoover continues to integrate the latest practical advancements and style into its expansive portfolio of freestanding, built-in and floorcare appliances Market Hoover Candy Group is part of Haier Europe; the number one worldwide group in home appliances. The fastest growing company within the categories of Major Domestic Appliances (MDA) and Small Domestic Appliances (SDA), Haier Europe commands almost 16% of the global market for household appliances. Smart appliances are becoming more prevalent, with a handful of manufacturers leading the way by tapping into demand for connectivity, functionality and bespoke solutions. Waste and energy-efficiency are both subjects high on the customer agenda, meaning brands have had to adapt their technology to enable consumers to reduce food waste (refrigeration models) and water/energy usage (laundry appliances). Product Hoover UK offers an extensive range of small and major domestic appliances, from handheld vacuum cleaners to multi-door fridge freezers. Its product portfolio spans vacuuming (cordless and corded), cleaning (steam cleaners and dishwashers), laundry (washing machines, tumble dryers and washer dryers), cooking (ovens, sous vide systems, microwaves, hobs and hoods) and cooling (fridges, freezers and fridge freezers). A market leader in smart technology, Hoover was the first manufacturer to launch a range of fully-connected wifi appliances in the UK in 2015. Since then, and with support from Haier Europe, Hoover has gone from strength- to-strength with its impressive connected model offering. Achievements With a global reputation for performance and trust, Hoover’s products have received recognition from a number of high-profile UK institutions, including the Good Housekeeping Institute (GHI), Which?, Quiet Mark,, Real Homes, Tech Radar, Trusted Reviews and Expert Reviews. Recipient of two world-famous Red Dot Awards in 2020, one for the H-FREE 500 cordless vacuum and another for the Haier Europe hOn Smart Home app, Hoover also received endorsement for its whole washing machine portfolio from the GHI in August 2020*. The well-respected organisation praised the brand for the performance, quality, reliability and design of its products. Recent Developments Hoover implemented a number of major product launches in 2020, most notably the H-WASH 500 laundry range, Collection 3 cooking models and the H-HANDY 700 EXPRESS next-gen handheld vacuum. Hoover invented the first portable vacuum cleaner more than 100 years ago DID YOU KNOW?