UK Volume 21

uk.superbrands.com Superbrands UK Annual Vol.21 Offering a collection of individual hotels, inspired by London and rooted in the neighbourhoods the hotels inhabit, from stylish boutiques through to luxury on the grandest scale , each hotel boasts stunning interiors and exceptional comfort . With complimentary wifi throughout, chic bars and concept restaurants, Edwardian Hotels London’s service ethos delivers unforgettable experiences Market Founded by Jasminder Singh OBE in 1977, Edwardian Hotels London is intrinsically linked to the landscape, with 11 of its 12 properties being in London and one in the heart of Manchester. The group has been committed to establishing upscale hotels in the city for decades and is inimitably embedded within the London landscape. The luxury London hotel market is a highly competitive environment and Edwardian Hotels London is able to stand out from the crowd with stunning four and five-star properties in key London locations. What helps to distinguish the brand from other key players is its individuality. As a family business, the company offers top quality and unique design, combined with a style of service that is genuine. Product Known for its presence in London’s most sought after locations, Edwardian Hotels London has eight hotels in Zone One alone. With strong and sustained investment across the portfolio and a contemporary environment in each hotel, the properties are designed for comfort and convenience. Adorned with tactile furnishings and original art throughout, each hotel is distinct in its look and feel. Staying in an Edwardian Hotels London property is an experience. From Kensington to Covent Garden or Bloomsbury to Mercer Street, each has a unique personality. The group’s ‘Yes I Can!’ service philosophy means nothing is ever too much trouble. Achievements Edwardian Hotels London has been ranked as one of the best hotel groups in the UK in Which? Travel consumer magazine. Focused on creating bespoke experiences, each hotel is a one-off and strives to achieve the best in hospitality by creating exceptional memories. This ethos is further evident at its Manchester property, winner of The Beautiful South Gold award, as well as Manchester Tourism’s Hotel of the Year over consecutive years. Sustainability is also high on the agenda, with numerous awards cementing the brand’s reputation as one of the UK’s greenest hotel groups, including a Green Tourism Business Scheme Gold Award, Best Carbon Reduction in a Hotel Chain, and a Sustainable Restaurant Association Two Star badge. Edwardian Hotels London is the official corporate fundraising partner to Cancer Research UK, with funds raised by the wider company going to the Francis Crick Institute in London, a world-leading centre of biomedical research and innovation. Digital innovation is at the forefront of the group’s progression, with a number of new initiatives ensuring a seamless guest experience. Its multi-award-winning virtual host ‘EDWARD’ has been a huge success, with recent accolades including ‘Best Use of AI & Associated Technologies’ at the 2019 ECCCSA ceremony. An automated, intelligent text-based interaction service, EDWARD responds to and executes guests’ requests, enquiries and bookings via mobile phone. Online check-in and check-out has also become a popular feature, with guests given the freedom to choose their room prior to arrival, and check-out quickly and easily. Recent Developments Edwardian Hotels London remains part of one of the world’s fastest growing upscale hotel groups, while retaining its individuality as a privately owned hotel collection. In 2019 the company developed its offering with, among others, the refurbishment of its Bloomsbury Street hotel and the August launch of Bloomsbury Street Kitchen. Set across 16 storeys , The Londoner will premiere as the world’s first ‘super boutique’ hotel DID YOU KNOW? The AI chatbot, EDWARD, responds to questions in 59 languages, and counting DID YOU KNOW?