UK Volume 21

uk.superbrands.com Superbrands UK Annual Vol.21 Avast believes in an open and connected world , where people everywhere have the right to access the same information, ideas and experiences. Today, Avast safeguards more than 435 million people worldwide , protecting their digital data, identity, and privacy Market From the start, our digital world was designed to be free and open; made by people for people. Today, 4.5 billion people – more than 50% of the planet – are connected, in 200 languages, spending a third of every day online. While the digital world offers entirely new ways to connect, learn, work and innovate, there are many modern-day challenges that need to be addressed. Fake news, hate speech, cybercrime, disinformation, internet censorship, machine learning and AI biases are all undermining the original freedom and openness for which the internet was designed. Avast’s mission is to create a world that provides safety and privacy for all. Its aim is to help shape the digital world to be a freer, fairer place through the application of science, technology and human ingenuity. Product As the world’s largest global consumer security company, Avast blocks 1.5 billion attacks and analyses 200 million new files each month, detecting more than 6,500 new threat samples per day. Avast’s comprehensive range of online security, privacy and performance products give consumers protection and peace of mind for all their online needs. Its security products for PC, Mac and mobile devices, such as Avast Free Antivirus, protect against all malware including ransomware, viruses, spyware and phishing. Homes are increasingly filled with smart devices that connect to the internet – doorbells, thermostats, cameras and many other electronic devices – with two in five households containing at least one vulnerable device. Avast provides products for families, connected households and telecommunications providers which make securing and managing Internet of Things devices in the smart home simple. Avast’s privacy products let users design their online privacy levels. Some of its most popular products include Avast SecureLine VPN, which keeps users anonymous online; Avast Secure Browser, which provides security and privacy without compromising on performance; and Avast AntiTrack, which keeps users’ digital footprint hidden. The Avast Family Space app helps parents and children agree upon important boundaries through parental control settings that allow children to safely enjoy educational, fun and interesting content online, while protecting them from the darker corners of the web. Avast Business products support small to mid- size businesses, helping them to get online and manage digital transformation. It also works with channel partners to deliver cloud-based solutions, offering endpoint and network protection as well as management, update and patching services. Achievements Avast recently received a number of industry leading accolades and awards for its product portfolio. Avast Free Antivirus was named a Best Buy by Which? Magazine in 2020 and was also awarded the Top-Rated Products accolade in 2019 by the respected test lab, AV-Comparatives, surpassing many paid-for alternatives. Avast’s flagship Internet of Things security product, Avast Omni, was named Best of Innovation Honoree in the CES 2020 Innovation Awards. The product won the Best of Cybersecurity and Personal Privacy category for outstanding engineering and design. Avast’s mobile apps rank amongst the most downloaded. Avast Antivirus has a rating of 4.7 stars from more than six million reviews in the Google Play store. In addition, its iOS version, Avast Privacy & Security, is ranked as one of the most popular utilities products, scoring 4.7 stars from more than 21,000 user ratings. In June 2020, Avast reached a major milestone when the brand was admitted to the FTSE 100, just two years after originally listing on the London Stock Exchange on the FTSE 250. Recent Developments In a year when cybercriminals exploited the fear and confusion around Covid-19, Avast made a number of contributions to help fight the pandemic. Through its charitable body, the Avast Foundation, it donated US $25m to a number of programmes using technology to support advances in medical science. This encompassed fields of testing and prevention including CEPI, the Bill & Melinda Gates Foundation’s Therapeutics Accelerator and Folding@home. Worldwide, Avast colleagues Avast blocked 1.3m phishing attacks misusing the Covid-19 crisis between Jan-May 2020 DID YOU KNOW?