UK Volume 20 Hoover Superbrands UK Annual Vol.20 programmes, as well as check the temperature and cooking time remaining. The in-cavity camera is another key feature, allowing users to get a close-up of cooking progress via the Hoover Wizard app on a smartphone or tablet. Promotion The brand’s ‘Hoover, That’s Who’ promotional campaign, which began with a TV launch in 2017, has the aim of highlighting the brand’s smart and innovative credentials. The campaign has since been utilised across OOH, social media, mobile and digital channels. The stylish creative aims to reaffirm Hoover’s position as an innovative manufacturer and demonstrate how the brand understands customer needs, developing products that consistently exceed customer expectations; something it has championed since its inception in 1908. Brand Values James M. Spangler, the inventor of the first portable vacuum cleaner, marked the start of Hoover’s journey with this groundbreaking product. His creation put innovation at the heart of the brand’s DNA. Hoover strives to meet the needs of all its customers with a commitment based on style, innovation and care. It’s not always about designing something new, but a drive to imagine what could be a better solution. It’s about exploring new opportunities through bespoke care, style and innovation, keeping its founder’s future-facing vision alive. The Hoover brand has innovation in its DNA ; with a desire to challenge the status quo and push boundaries using disruptive technologies designed to improve daily life. Its comprehensive product portfolio includes laundry, cooling, dishwashing and a range of built-in cooking appliances Market Since creating the world’s first vacuum cleaner more than a century ago, Hoover has been in continual pursuit of innovation and excellence, developing stylish home appliances that enhance modern life. Operating across major domestic appliances and small domestic appliances, Hoover produces everything from cordless vacuum cleaners to the most advanced wifi-controlled ovens. Market penetration in the UK for major domestic appliances is extremely high and exceeds 90% for cooking, refrigeration and laundry appliances (Source: Mintel, Major Domestic Appliances, UK, April 2018). Hoover Candy Group is one of Europe’s fastest growing domestic appliance companies and 21% of the Group’s turnover is achieved within the UK. Product Hoover UK offers a full range of domestic appliances, from floorcare products through to large kitchen appliances, both freestanding and built-in. Its comprehensive product portfolio comprises state-of-the-art laundry, cooling and cooking appliance. Its range spans washing machines, washer dryers, tumble dryers, dishwashers, fridges and freezers, ovens, microwaves, hobs and hoods. It also produces an extensive range of innovative vacuum cleaners, steam cleaners and irons. Hoover was the first manufacturer in the UK to launch a range of fully connected wifi kitchen appliances back in 2015 and has since made it a number one mission to lead the way with smart models of high-quality, stylish design. In 2018, Hoover launched its most innovative and groundbreaking products yet, the AXI collection. This range spans laundry, dishwashing and cooling appliances complete with artificial intelligence. Achievements Globally, the Hoover Candy Group is a market leader in innovation, particularly in the washing machine sector, where it holds a 61% market share in Europe. In the UK, Hoover’s products have received many awards and accolades such as Best Appliance Innovation – Gold Award – Designer Kitchen & Bathroom Award 2018 for the Hoover AXI Washing Machine; Electrical Safety First / Safety Innovation Award, Highly Commended, for the Hoover HHV67SLX WiFi Hood; Sirius’ Manufacturer of the Year 2018, a title the brand has secured seven times; and an Appliance Innovation Award, EK&BBusiness Awards 2017, for the Hoover Vision Oven. Recent Developments Hoover has been a market leader in smart tech domestic appliances since 2015 and has made it its mission to continually lead the way with a comprehensive range of smart models. Mid-2018 saw the brand launch a collection of ultra-smart appliances equipped with innovative artificial intelligence (AI). The manufacturer’s AXI collection includes washing machines, washer dryers, dishwashers and fridge freezers. AXI is the first full collection of AI kitchen appliances that are compatible with Amazon Alexa and Google Home. Hoover has also launched a collection of premium cooking models, in its Vogue and Vogue Premium Collections. These high-end stylish ranges aim to provide premium, restaurant-quality results in domestic settings, with products such as steam ovens, sous vide systems as well as warming and vacuum sealer drawers. Another recent landmark launch from the brand was the Hoover Vision Oven. Users can watch cooking video tutorials on the glass oven door, access selected websites, generate, save and amend favourite recipes, create a personal library of cooking Hoover was the 9/¸s first manufacturer to launch a full collection of [ifi connected kitchen appliances in .une 2þ15 DIDYOU KNOW? Brand History 1908 Hoover is established in the US with the invention of the first portable vacuum cleaner. The brand establishes a major presence in the UK in the 20th century, with Hoover becoming synonymous with vacuum cleaners. 1926 Hoover becomes the first company to produce an electric upright vacuum. 1946 Hoover begins producing cylinder vacuum cleaners. 1948 Expansion into other sectors takes place, starting with the production of washing machines and then other large home appliances, for cleaning, cooking and refrigeration. 2008 All Hoover products and communications carry the ‘Celebrating 100 Years’ logo – an achievement that few brands can boast of. 2015 Hoover becomes the first manufacturer in the UK to launch a range of fully connected wifi kitchen appliances. 2018 Hoover launches its most innovative and groundbreaking products yet, the AXI collection.