UK Volume 20 Holland & Barrett Superbrands UK Annual Vol.20 We See’ competition, which promotes diversity in advertising. The win reflects the the brand’s commitment to diversity and raising awareness of important issues such as menopause. Recent Developments Holland & Barrett is currently focused on further building upon its ethical values and driving forward its digital first strategy to make every health and wellness journey easy and enjoyable for its customers. Ethics has always been close to its heart, being the very first high street retailer in the UK to ban plastic bags and microbeads from all products, some six years before the Government decided to legislate. It’s a brand that isn’t scared to take action, even if this means delisting products and has, amongst other examples, worked closely with Greenpeace to ban krill oil products to safeguard marine life and protect fish stocks. The brand’s extensive network of owned and franchised stores overseas has grown fast and a series of initiatives are in progress to consolidate that growth. This includes a proposed new hub in Singapore and a range of new and innovative partnerships either recently implemented or under development in other parts of the world such as China, as well as initiatives closer to home including an in-store partnership with Tesco. Promotion Holland & Barrett realises that health and wellness are not just about taking a pill or using a product, which is why it takes such a holistic approach to serving its customers’ needs, looking at the full ‘customer mission’ – whether that be preventative, such as eating an increasingly plant based diet, or treating a minor ailment. The most recent mission-led campaign, Me.No.Pause, takes the lid off what may be considered the last taboo around women’s health, the menopause. The campaign urges women and men to talk openly about what is a very natural stage in life, and to seek help and advice should they need to. Developed and produced by Holland & Barrett’s creative agency Pablo, the campaign features five natural women talking about their experiences and how they are ‘not taking a pause during menopause’. Brand Values Holland & Barrett is a brand with both a deep- rooted heritage and a modern, opinion-leading approach. It has been on British high streets since 1870 and is a much-trusted alternative supplements retailer that, at the same time, keeps leading the very latest health and wellness trends. Its well-trained, ‘qualified to advise’ staff offer support on whatever health and wellness journey they are presented with. They also provide advice about the latest products and hold the highest ethical standards. With nearly 150 years of experience , Holland & Barrett aims to enhance the wellbeing of its customers around the world by delivering the highest quality and best value nutritional supplements and wellness products Market Holland & Barrett is one of the world’s leading health and wellness retailers and the largest in Europe. The brand competes very successfully against a range of specialists and established grocers, as well as more recent online giants. With nearly 150 years of experience in the industry, the Holland & Barrett name is a familiar sight in almost every major city and town across the UK and is becoming increasingly visible further afield, in markets as diverse as the Netherlands, Belgium, Sweden, Singapore and China. Product Holland & Barrett offers a range of more than 6,500 individual products across vitamins and supplements, food, sports nutrition and ‘clean beauty’, which can be bought either online or in any of its 1,000-plus stores. The brand prides itself on offering the latest developments in health and wellness, most recently demonstrated by being the first retailer to bring CBD beauty products to the market. Customers come to Holland & Barrett for its advice as well as for its products. The brand is particularly proud of its extensive specialist-training programme that is unparalleled in the health and wellness market. Under its own unique ‘Hive’ training programme, associates are able to gain qualifications in the provision of health advice to an ‘A-level’ equivalent standard and are officially recognised by the UK Government’s ‘Education Development International’ programme. This is the first recognised training scheme to cover health on the high street, and means customers can confidently have access to useful advice to help them make informed product and lifestyle choices that match their health and wellness needs. Achievements Being ranked sixth in The Sunday Times Grant Thornton Top Track 250 is testament to the strength of Holland & Barrett’s business performance, with nine years of consecutive growth proving that the brand can continue to prosper, even in challenging times for retail. The company was also granted the prestigious Queen’s Awards for Enterprise: International Trade, in recognition of its achievements in building an international proposition, which now covers more than 16 territories, demonstrating that consumers around the world value British expertise and trust the quality of British-made products. Closer to home, Holland & Barrett’s award collection includes Retail Week’s Speciality Retail of the Year, Natural & Organic Products Europe’s award for Best Retail Chain, Natural Beauty Retail Awards and numerous other awards for customer service, business performance and investment in technology. Most recently, in November 2018, the editor of the brand’s popular in-store magazine, Healthy, won Editor of the Year for Branded Content at the British Society of Magazine Editors Awards. Holland & Barrett is also proud to have won first prize in TFL’s ‘The Women Supporting women through menopause, naturally. Me.No. Pause. Brand History 1870 Holland & Barrett is formed by Major William Holland and Alfred Slapps Barrett, who establishes a store in Bishop’s Stortford selling groceries and clothing. 1920 Holland & Barrett is acquired by Albert Button & Sons. 1970 Booker acquires the business. 1992 Holland & Barrett is bought by Lloyds Pharmacy. 1997 NBTY Inc. acquires Holland & Barrett. 2010 The Carlyle Group acquires Holland & Barrett and NBTY. 2017 The business is bought by Letter 1 Retail Group. 2019 Holland & Barrett has more than 6,500 individual products across vitamins and supplements, food, sports nutrition and ‘clean beauty’. Holland & Barrett offers free nutritional education to all its employees DIDYOU KNOW?