UK Volume 20

edwardian.com superbrands.uk.com Edwardian Hotels London Superbrands UK Annual Vol.20 hotel, The Londoner, which opens its doors to the public in 2020. The 350-room property will comprise a number of bars, restaurants, two Odeon cinemas and a banqueting suite as well as leisure facilities. Promotion The group’s brand communications remain distinctive. Through cherry-picked partnerships and a cross-channel brand activation calendar, every hotel continues to weave itself into the fabric of the community in which it resides. In the capital, Radisson Blu Edwardian, London properties demonstrate their affinity with the arts through longstanding partnerships with the National Theatre, Royal Shakespeare Company, and The Donmar Warehouse, to name three of its extensive partnership portfolio. The May Fair Hotel continues its status as the Official Hotel Partner to London Fashion Week and the London Film Festival. Meanwhile in the north, Radisson Blu Edwardian, Manchester continues to cement its place in the heart of Manchester through its title as the Official Hotel of Manchester Pride. Brand Values The essence of the Edwardian Hotels London brand is its core ‘Yes I Can!’ philosophy – an approach not only to service, but also to the way it does business. This positive attitude enables the delivery of a customer promise that makes people feel special with individual service aiming to build mutually beneficial relationships with a commitment to create business. Authenticity is at its core, the environment and experience guests enjoy at Edwardian Hotels London is uniquely cosmopolitan. Offering a collection of individual hotels, inspired by London and rooted in the neighbourhoods the hotels inhabit, from s tylish boutiques through to luxury on the grandest scale , each hotel boasts stunning interiors and e\Geptional GoQJort ;itL GoQpliQentary wifi tLrougLout GLiG Fars and concept restaurants, Edwardian Hotels London’s service ethos delivers unforgettable experiences Market Founded by Jasminder Singh OBE in 1977, Edwardian Hotels London is intrinsically linked to the landscape, with 11 of its 12 properties being in London and one in the heart of Manchester. The group has been committed to establishing upscale hotels in the city for decades and is inimitably embedded within the London landscape. The luxury London hotel market is a highly competitive environment and Edwardian Hotels London is able to stand out from the crowd with stunning four and five-star properties in key London locations. What helps to distinguish the brand from other key players is its individuality. As a family business, the company offers top quality and unique design combined with a style of service that is genuine. Product Known for its presence in London’s most sought after locations; Edwardian Hotels London has eight hotels in Zone One alone. With strong and sustained investment across the portfolio and a contemporary environment in each hotel, the properties are designed for comfort and convenience. Adorned with tactile furnishings and original art throughout, each hotel is distinct in its look and feel. Staying in an Edwardian Hotels London property is an experience. From Kensington to Covent Garden or Bloomsbury to Mercer Street, each has a unique personality. The group’s ‘Yes I Can!’ service philosophy means nothing is ever too much trouble. Achievements Edwardian Hotels London has been ranked as one of the best hotel groups in the UK in Which? Travel consumer magazine. Focused on creating bespoke experiences, each hotel is a one-off, and strives to achieve the best in hospitality by creating exceptional memories. This ethos is further evident at its Manchester property, winner of The Beautiful South Gold award, as well as Manchester Tourism’s Hotel of the Year over consecutive years. Sustainability is also high on the agenda, with numerous awards cementing the brand’s reputation as one of the UK’s greenest hotel groups, including a Green Tourism Business Scheme Gold Award, Best Carbon Reduction in a Hotel Chain, and a Sustainable Restaurant Association Two Star badge. Edwardian Hotels London is the official corporate fundraising partner to Cancer Research UK, with funds raised by the wider company going to the Francis Crick Institute in London, a world-leading centre of biomedical research and innovation. Digital innovation is at the forefront of the group’s progression, with a number of new initiatives ensuring a seamless guest experience. Shortlisted for a Catey award and Best Multi-Channel Customer Service 2016, its virtual host ‘EDWARD’ has been a huge success. An automated, intelligent text-based interaction service, EDWARD responds to and executes guests’ requests, enquiries and bookings via mobile phone. Online check-in and check-out has also become a popular feature, with guests given the freedom to choose their room prior to arrival, and check-out quickly and easily. Recent Developments Edwardian Hotels London remains part of one of the world’s fastest growing upscale hotel groups, while retaining its individuality as a privately owned hotel collection. 2018 saw the company develop its offerings, with the newly refurbished At The Hampshire Penthouse delivering bespoke private dining experiences with enviable London skyline views; and a multimillion-pound renovation in Manchester, resulting in a stunning new lobby, with relaxed, social spaces, and the addition of a new restaurant and bar – Peter Street Kitchen. Showcasing an exquisite selection of Japanese and Mexican small plates, with fine wines, signature cocktails and sake, this new dining spot brings something new and exciting to the heart of the city. The latest exciting development in Leicester Square comes in the form of a new The May Fair Hotel was launched in 1927, with King George V presiding over tLe oJfiGial opening DIDYOU KNOW? The Radisson Blu Edwardian , Vanderbilt takes its name JroQ tLe inÂuential %QeriGan family, the Vanderbilts , who converted the building from ten 19th century town houses into a single hotel in tLe 1ć2þs DIDYOU KNOW? Brand History 1977 Edwardian Hotels is established by Jasminder Singh OBE. 1992 A marketing agreement with Carlson is signed to increase global reach and the brand becomes Radisson Edwardian Hotels. 2004 The first hotel outside London opens in Manchester, a five-star hotel in the city’s iconic Free Trade Hall. 2007 The company opens a brand new hotel opposite The O2 at New Providence Wharf in London. 2012 An agreement is signed with Radisson Hotel Group (originally Carlson) to become part of the global Radisson Blu brand portfolio and the brand becomes Radisson Blu Edwardian, London. 2013 Radisson Blu Edwardian, London launches Steak & Lobster as well as Scoff & Banter. 2016 May Fair Kitchen opens at The May Fair Hotel, followed by Monmouth and Leicester Square Kitchens at the Mercer Street and Hampshire hotels, respectively. 2017 Plans get underway for The Londoner in Leicester Square, opening in 2020. 2018 At The Hampshire Penthouse opens and Manchester welcomes a multimillion-pound refurbishment, new restaurant and bar.