UK Volume 20 Continental Superbrands UK Annual Vol.20 brothers as well as a website where cyclists could log any close passes that they had experienced. Continental continues to champion women’s football and is a proud partner of the Lionesses on their quest to win the 2019 FIFA Women’s World Cup TM . In addition, Continental is in its sixth year as a Partner in Excellence at Mercedes-Benz World, the pioneering brand experience centre, located at Brooklands motor racing circuit. In 2018 Continental again offered free driving experiences, demonstrating the benefits of premium tyres through a range of driving demonstrations, along with the latest safety systems, such as Autonomous Emergency Braking. Promotion Over recent years, its five strong divisions have helped establish Continental as one of the top automotive suppliers globally, with technologies contributing to zero accidents and fatalities in the future, known as Vision Zero. A partnership with the New Car Assessment Programme (NCAP) through its Stop the Crash campaign has further enhanced Continental as a leader in automotive technology and safety. As partners of Stop the Crash, Continental engaged consumers at the Coventry Motofest through demonstrations of the advanced safety systems and tyre technology currently available. As a proud corporate supporter of TyreSafe, Continental brought safety to the streets, educating motorists about the simple tyre safety checks all drivers should undertake. To support the Vision Zero initiative, Continental hosted a series of Vision Zero Live driving events. These events took place in three locations across the UK and Ireland during which consumers and retailers were given the opportunity to experience advanced vehicle and tyre technologies through a series of live demonstrations. Brand Values With its tyre technologies, and automotive knowhow, Continental works towards its Vision Zero initiative of zero road accidents. Its contributions make not only for an exciting driving experience, but a safe one. Continental’s pioneering safety technologies, paired with educating road users globally, reflects the company’s commitment to road safety. As an international tyre manufacturer and leading automotive supplier , Continental develops t echnologies for transporting people safely, whatever the wheel 8Le Gorporation sets tLe Juture oJ Qotion witL five strong divisions ³ Chassis & Safety, Interior, Powertrain, Tyre and ContiTech Market Continental is renowned as a leading premium tyre manufacturer, offering best in braking across all weather conditions. The German manufacturer is in fact much more than a tyre brand; also being one of the world’s leading automotive suppliers, shaping the automotive landscape for a safer future leading to zero accidents, fatalities and injuries. Generating sales of € 44bn in 2018 and currently employing 244,000 people in 61 countries, Continental has won four out of five independent tyre tests in Europe and its tyres are fitted to one in three new cars across Europe. Product Over the last 147 years, Continental has built a rich heritage of developing ground-breaking technologies and mobility solutions, offering a range of tyre fitments for all applications. Continental works with manufacturers to develop innovative solutions, whilst looking to the future with tyre innovations such as ContiSense and ContiAdapt, with the adjustable rim concept. It invests heavily across its ranges, with the latest EcoContact 6 offering a double AA EU tyre label rating across the majority of the range and increased mileage due to the new Green Chili ™ 2.0 compound. 2018 saw Continental’s first all season tyre for Europe, the AllSeasonContact, which in its tyre test debut won coveted titles not only across Europe but also in the UK’s biggest selling car news weekly, AutoExpress. Sustainability is at the heart of everything Continental does, which is why it has further developed Taraxagum dandelion rubber. The Taraxagum Lab officially opened in Anklam in 2018, designed as a research base for the farming and extraction of Russian dandelions as an alternative to rubber trees found in the tropics. With the opening of the new lab, Continental aims to bring Taraxagum into series production within the next 10 years, meeting the rising global demand for sustainable natural rubber sources. Achievements Continental’s market-leading approach has been frequently recognised, with a range of UK tyre test wins and international awards. In 2018 Continental took the top spot in the AutoExpress summer, winter and all season tyre tests, the first tyre manufacturer to win all three tyre test awards in a single year. Continental’s commitment to technical excellence and innovation ensures its tyres deliver superb braking, handling and performance. It is the only tyre manufacturer to have an automated braking test centre, enabling year-around testing. Continental completes more than 700 million test miles annually and works with more than 200 rubber compounds daily. Continental is the leading tyre choice for many of the world’s top car manufacturers, with over 500 current model approvals. If the manufacturer trusts the tyre brand’s products, drivers can too. Recent Developments Over recent years, Continental has developed a range of partnerships to maximise its brand awareness across its audiences. Working closely with adidas, Continental has brought advanced tyre technology to the soles of trainers, creating rubber compounds with exceptional grip in both wet and dry conditions. Continental showcases its partnership with adidas through the Conti Thunder Run event and the adidas City Run series. The brand’s commitment to safety and performance extends to its partnerships with leading cycling events such as Prudential RideLondon and the Tour de France, which provide a perfect engagement platform with keen cyclists, reflecting its positioning as safety experts ‘whatever the wheel’. In 2018, Continental partnered with the London Cycling Campaign to support the launch of the ‘Stay Wider of the Rider’ initiative. The campaign educated cyclists and drivers about the distance that should be left when overtaking and featured a short video, featuring the Brownlee To receive vehicle manufacturer approval, original equipment tyres have to pass around 100 tyre tests , this process can take up to four years DIDYOU KNOW? Brand History 1871 Continental-Caoutchouc-und Gutta-Percha Compagnie is founded in Hanover. 1904 Continental presents the world’s first automobile tyre with a patterned tread. 1914 There is a triple victory for Daimlers fitted with Continental tyres at the French Grand Prix. 1979 The takeover of the European tyre operations of Uniroyal, Inc., USA, gives Continental a wider base in Europe. 1993 Continental has approximately 2,000 tyre retailers and franchises across 15 European countries. 1998 Continental adds sites in Argentina, Mexico, South Africa and Slovakia. 2001 Majority holdings are purchased in two Japanese companies. 2003 The world’s first road tyre approved for speeds up to 360km/h, the ContiSportContact 2 Vmax, is unveiled. 2006 The automotive electronics business of Motorola, Inc. is acquired by Continental. 2017 Continental’s PremiumContact 6 succeeds the award-winning PremiumContact 5. 2018 Recognition in UK tyre tests continues with Continental winning the Auto Express summer, winter and all season tests – the first time a manufacturer has won all tests in a single year.