UK Volume 20

worldpay.com superbrands.uk.com Worldpay Superbrands UK Annual Vol.20 now in its second year. As a key part of their learning programme, graduates partner with The Prince’s Trust to run ‘Million Makers’ entrepreneurial projects that contribute both to the charity and their professional development. Recently, Worldpay invested in UK-based fraud prevention and machine learning firm, Featurespace. This has allowed it to provide even more intelligent, automated protection for its customers, harnessing the scale of its data resources. Worldpay’s Simplicity pricing plan was introduced in 2018 to give its small business customers a single, blended rate making it easier to understand the cost of payment services and simpler to plan against. Further assisting the UK’s smaller businesses, Worldpay’s Business Finance scheme, delivered in partnership with Liberis Limited, continues to grow, having already provided over £80m as an alternative source of funding. Promotion To amplify and elevate the ‘new Worldpay’ following its merger, a rebrand has taken place to reflect its increased ability to provide ever simpler, always progressive payments to the world’s consumers. Worldpay’s tagline ‘Advancing the ways the world pays’ clearly encompasses what it does and who it is. Worldpay’s highly respected annual Global Payments Report demonstrates its commitment to helping global businesses to understand and tailor their strategy based on the payments landscape of 36 key countries. It highlights payment trends around the world, such as frictionless payments, the dominance of Chinese eCommerce and the rise of the eWallet. In 2018, a series of 10 videos for use at events, on social media and for internal communications quickly provided a snapshot of each payment trend and key market, encouraging viewers to read the full report. Similarly, the Mobile Payment Journey is a useful and interactive ongoing content piece which deep-dives into the app and mobile user experience, and helps Worldpay customers to reduce lost sales by helping them to think ‘mobile-first’ for their audiences. The global retail team enlisted the support of eight partner organisations for a microsite developed to complement the expert advice of Worldpay’s own team. Global events under the Worldpay Rethink name are a chance for the company to take its consultative approach to new heights, enabling it to build relationships that go beyond simply sales. For customers, prospects and partners, and with selected publicly-available online sessions, Rethink takes the form of a payments conference. It brings the topics businesses want to discuss to the forefront – so that the company can learn, share and connect with its customers directly. Brand Values Worldpay is advancing the ways the world pays – one happy customer at a time. As the brand name suggests, the aim is to help customers make, simplify and optimise payments around the world, helping businesses of all sizes to prosper. Worldpay believes its corporate responsibility strategy will guide the relationships it has with customers, colleagues and the world. It’s part of how it makes sure it is doing the right thing in the right way, in accordance with the company’s values. Worldpay is a global leader in payments processing technology and solutions for its customers, simplifying payments by breaking through borders and obstacles to help businesses grow . It is a partner for connected commerce for businesses around the world Market Appetite for simplicity, immediacy and ubiquity is driving major changes in how people transact and make payments: from purchasing a coffee without needing to take cash out, to pre-booking an airline ticket on a mobile phone, to buying an upgrade seamlessly whilst playing a video game. Worldpay has embraced innovation in technology solutions for in-store, online and mobile payments throughout its history. Worldpay processes over 40 billion transactions annually, through more than 300 payment types across 146 countries and 126 currencies. It operates in the global payment processing technology market, which enables one of the essential needs of the world economy – making a payment for goods or services – and continues to be characterised by rapid growth and innovation. Product Worldpay serves some of the world’s newest, smallest entrepreneurs and its biggest, most recognisable brands. Ultimately, the company helps make payments easier for businesses and consumers around the world. Worldpay has a unique capability to power global integrated omni-commerce, through its industry-leading scale and an unmatched integrated technology platform, which offers customers a comprehensive suite of products and services – delivered through a single global provider with expert local knowledge. Achievements Worldpay was named number one UK acquirer by The Nilson Report: The World’s Top Card Issuers and Merchant Acquirers 2018, and it processed over US $1.5tn in global payment volume in 2017. Testament to its ability to scale, Worldpay continues to invest in specialist technology and local expertise to grow its global reach. At the UK Card and Payments Awards 2018, Worldpay won ‘Best Initiative in Mobile Payments’ for its ‘My Business Mobile’ innovation, which turns a smartphone into a payment device. The Sunday Times Best Big Companies List 2018 ranked Worldpay 14th, naming it first when it comes to work-life balance, with 72% of employees considering their jobs to be good for their personal development. Recent Developments Worldpay’s continued investment in people has seen the launch of a successful graduate scheme, Brand History 1989 The company is founded as Streamline, a subsidiary of National Westminster Bank. 1994 One of the world’s first internet payments is processed. 2002 NatWest is acquired by RBS and renamed as RBS Worldpay. 2010 Advent International and Bain Capital acquire 80% of Worldpay. 2011 Worldpay acquires leading eCommerce solution, Envoy Services Ltd. 2013 Worldpay Zinc is launched, a mobile card processing terminal that links to mobile. RBS sells its remaining 20% stake in Worldpay. 2015 Worldpay is listed on the London Stock Exchange through an initial IPO. 2017 Worldpay invests in Cambridge- based Featurespace, a leading machine learning company for fraud prevention. In addition, Vantiv announces its intention to acquire Worldpay. 2018 Vantiv acquires Worldpay for US $10.4bn. Worldpay processes over US $1.5 tn payment volume globally each year and is the UK’s number one acquirer * DIDYOU KNOW? * Source: The Nilson Report: The World’s Top Card Issuers and Merchant Acquirers 2018