UK Volume 20 Tata Consultancy Services Superbrands UK Annual Vol.20 Promotion In 2018, TCS proved the value of integrated thought leadership campaigns. These campaigns go beyond announcements and really reflect the growing presence and importance of digital technologies in the world, and the effect they are having on businesses, societies and communities. In a climate that is full of scare stories about technology, it is vital to show how innovation can help to build a positive future. TCS’ #DigitalEmpowers site highlights inspiring examples of how technology is being used as a force for good and improving lives around the world. Whether it’s drones helping protect forests in Europe or technology empowering women in rural India to set up as global sole traders, #DigitalEmpowers puts TCS at the head of the ‘tech for good’ movement. TCS won eight prizes at the Corporate Content Awards which took place in London, including a gold award for best branded content site for #DigitalEmpowers. Brand Values TCS understands that the UK’s skills challenges can be addressed by raising the profile of digital skills and exposing young people to the opportunities of digital career paths at an early age. In 2018, TCS hosted the Digital Explorers – Experience Work programme. The scheme gives young people aged 14 to 19 the chance to experience work in digital industries and come away with a greater chance of succeeding in the sector. The 2018 programme included a workshop week in the summer, where TCS invited groups of students to present their ideas for possible new digital applications to a panel of experts who took on the role of judges. Combined, TCS’ award-winning UK STEM outreach programmes have inspired more than 300,000 young people to explore a digital future. The fastest-growing – and third largest – IT services brand in the world , 8CS is a growing and inÂuential JorGe in tLe 9/ digital eGonoQy ;itL 1ą þþþ 9/ eQployees and more than 200 customers, including 42 of the FTSE 100 its inÂuenGe is Jelt aGross 9/ regions and Fusiness seGtors Market TCS has had a presence in the UK for more than 40 years and is its second largest market. TCS is integrated across the UK’s regions and industries, from retail and manufacturing to energy and the public sector, and employs more than 17,000 people in 60 locations. TCS in the UK is proud of how it reflects the diversity of the country as a whole, with more than 50 nationalities represented among its UK-based associates. UK businesses are continuing to explore, understand and apply technologies such as artificial intelligence and big data analytics. These emerging technologies have led to a rapid and ongoing transformation into a new economic era, one in which the old rules and ways of working no longer apply. Analytics now rules over instinct, customer experience defines your brand, and the winners are determined not by size or scale, but by their innovation, insight and agility. Product Many iconic UK brands work in partnership with TCS to transform their business models for the digital era, creating new revenue streams and enhancing the customer experience to drive growth. In 2018, TCS announced that it is helping Marks & Spencer transform into a digital retailer in a project that will involve new apps, increased use of APIs, automation and blockchain. TCS has also helped Virgin Atlantic transform its culture towards agile ways of working. In the engineering sector, TCS’ partnership with Rolls-Royce has seen the latter launch new analytics and agile capabilities, as well as a new UK customer delivery centre. Achievements TCS was recognised as the number one IT services organisation for customer satisfaction in the UK by Whitelane, a leading European research agency. The Whitelane study surveyed more than 240 business leaders (CIOs, CEOs, CFOs and their direct reports) and TCS received a customer satisfaction score of 81%, leaving it in first place in a field of 31 providers. TCS also ranked number one in application development, maintenance, testing and SaaS, data centre, managed infrastructure and hosting. Furthermore, Brand Finance named TCS the Fastest Growing Brand of the Decade in IT Services, while the CRF institute recognised TCS as the UK’s top employer. TCS is also the largest software consultancy in the UK to have been certified gold for the UK’s ‘Investors in People’ marque. Overall, TCS UK won, or was nominated for, more than 50 awards across departments and disciplines. Recent Developments TCS’ role as Official Technology Partner of the London Marathon was elevated to another level in 2018. It built on the success of the 2017 event, where the TCS-developed official event app launched for the first time, being downloaded on nearly 300,000 devices. The 2018 edition improved on this total, setting a world record for marathon apps being downloaded to over 360,000 devices. The partnership also allowed TCS to promote digital wellbeing, mindfulness and physical fitness via social media activations. Elsewhere, TCS cemented its position at the heart of the UK’s digital economy by hosting an Innovation Forum in London, focused on the topic of driving the Business 4.0 agenda. TCS provided a forum for C-suite executives, customers and technology innovation speakers to come together and discuss how businesses need a mindset shift from ‘optimising scarce resources’ to ‘harnessing abundance’. TCS looks to help its customers focus technology platforms on using resources which are in abundance – such as capital, talent and capabilities – in real-time to move away from limited thinking. STEM education programmes Fy 8CS Lave inspired two million children worldwide towards Gareers in teGLnology D-D=39 /23;# Brand History 1968 TCS is founded as India’s first software services company. The first UK office opens seven years later. 2004 TCS undertakes the largest private sector initial public offering in the Indian market. 2006 TCS acquires the life and pensions operations of the Pearl Group to set-up its BPO unit, Diligenta. 2009 TCS becomes a top 10 player in the global IT software and services industry. 2013 TCS is awarded the Platinum Big Tick – the highest ranking in Business in the Community’s Corporate Responsibility Index. 2014 TCS becomes the world’s second-most valuable IT services firm. 2016 TCS wins Company of the Year along with the Highly Commended Award in the Social Responsibility Project of the Year category at the Employee Engagement Awards. It also becomes the Official Technology Partner of the Virgin Money London Marathon. 2018 Tata Group’s 150th year and 50 years since TCS was founded, a rare and significant milestone. X X X X X X X .5X .5X Date : 31 I 01 I 2007 Title : TCS Company Mark - Stack d - 3 lines Design Magger : Gargi Sharma Project Co- ordinator : Vishal Jhunjhunwala Colour : Pantone 2427 C Software Formats : CorelDr w 11, Adobe Illustrator CS2 IMPORTANT : COLOURS USEDTO CREATETHIS MECHANICAL ARE FORVISUAL SUGGESTION ONLY. USE PANTONE COLOUR SWATCHESTOMATCH FOR CORRECT COLOURS. EVENTHOUGHTHIS MECHANICAL HAS BEEN CHECKED FOR ACCURACY, PLEASE DOUBLE CHECK PRIORTO RELEASETOTHEVENDOR. IF INSTRUCTIONS ARE FOUND DEFICIENT, PLEASE CONTACT corporate.o Guide-sheet developed by Design Services, Corporate Marketing Copyright © 2007 Tata Consultancy Services Limited