toniandguy.com superbrands.uk.com TONI&GUY Superbrands UK Annual Vol.20 and philosophy, focusing on key trends in fashion, the arts, beauty and travel. Distributed in salons across the globe, the magazine promotes the inspirational, accessible face of the company. Furthermore, it won Best Consumer Publication in 2011 at the APA Awards. Fashion has always been a major pillar of the brand. In 2004, the link grew even stronger when it first began sponsoring London Fashion Week. More than 30 seasons later, the partnership continues to grow through the endorsement of its professional haircare range, label.m, which is the first product line London Fashion Week lent its name to. In addition, for the 14th season, TONI&GUY and label.m offered support backstage to key designers showing at the 2018 London Fashion Week Men’s shows. The TONI&GUY Session Team works on more than 80 shows per year in London, New York, Paris, Milan, Tokyo and Shanghai, offering support to key designers including Mary Katranzou, Pam Hogg, Paul Costelloe and House of Holland, among many others. TONI&GUY has also been awarded Consumer Superbrand status for 12 years and is proud to support the industry as a leading sponsor of the British Fashion Awards. Brand Values TONI&GUY’s reputation has been built on an impeccable pedigree and foundation of education, fashion focus and friendly, professional service. TONI&GUY aims to encompass the importance of local and individually tailored, customer-led service, promoting an authoritative, cohesive and – most importantly – inspiring voice. TONI&GUY has long been renowned as an innovator within the hairdressing industry, bridging the gap between high fashion and hairdressing . Toni Mascolo OBE’s franchise model has maintained the company’s high education and creative standards , protected the brand and made successes of thousands of TONI&GUY hairdressing entrepreneurs worldwide Market In the years since the birth of TONI&GUY, hairdressing has become a sophisticated industry worth billions, spawning some of the most influential and creative artists in the beauty and fashion sector. From individual salons to global chains, competition is fierce with consumers demanding the highest quality and service. Having helped to change the face of the industry, the multi-awarded Superbrand has 592 salons globally, 201 in the UK plus a further 391 in 45 countries, whilst sister brand essensuals has 144 salons worldwide. Product TONI&GUY salons aim to offer a consistent level of service, guaranteed quality, exceptional cutting and innovative colour, including a recently introduced client-friendly Colour Menu, in contemporary but well-designed salons at an affordable price. All techniques practised by the stylists are taught by highly trained and experienced educators in 20 academies around the world. The multi-award-winning label.m Professional Haircare range was created by Toni and his daughter, Sacha Mascolo-Tarbuck, in 2005. The brand has a presence in 44 countries globally, boasts more than 80 products and is the Official Haircare Product of London Fashion Week. In 2018, label.m launched its most successful and profitable range to date, called Anti-Frizz – a range of seven tailored solutions developed to replenish moisture, repair and eliminate frizz with smoothing, longer-lasting results for all hair textures. Achievements TONI&GUY has a worldwide brand presence and is recognised for its strong education network. “Education, education, education,” was often quoted by Toni Mascolo as it is considered the cornerstone of the hairdressing powerhouse. An average of 100,000 hairdressers are trained each year, with more than 5,500 employees in the UK and a further 3,500 worldwide. This philosophy of motivation, inspiration and education is key to the brand’s success. Co-Founder and CEO, Toni Mascolo OBE, sadly passed away in 2017. During his illustrious career, he guided the direction of TONI&GUY and received much recognition for his work. Toni won London Entrepreneur of the Year and received an OBE for his services to the British hairdressing industry in 2008. He was also honoured with an International Achievement Award from the Fellowship for British Hairdressers and an International Legend Award at the Association Internationale Presse Professionnelle Coiffure Awards. Toni was also an Honorary Professor of Durham University and recognised as one of the 10 most successful Italians in the UK. Undoubtedly one of the most celebrated entrepreneurs in hairdressing, Toni also received the Primi Dieci Award at BAFTA. Toni’s daughter, Global Creative Director Sacha Mascolo-Tarbuck, was the youngest ever winner of Newcomer of the Year at 19 years old. Additional awards include London Hairdresser of the Year, Hair Magazine’s Hairdresser of the Year, Creative Head’s Most Wanted Look of the Year, and its Most Wanted Hair Icon in 2009, and Fashion Focused Image of the Year from the Fellowship for British Hairdressing, as well as Hairdresser of the Year. Recent Developments The legendary Artistic Team, under the direction of Sacha Mascolo-Tarbuck, has received numerous awards over the years. Most recently this has included three British Hairdressing Awards in 2018, which brings its impressive tally to 71. Although established more than 50 years ago, the globally recognised brand prides itself on ‘moving with the times’ and investing in the careers of young hairdressers. 2018 saw Gianluca Caruso win Newcomer of the Year at the British Hairdressing Awards – a category which the company has been recognised in no less than nine times: 1991, Sacha Mascolo; 1997, Andre Pante; 1999, Cos Sakkas; 2001, Nicole Liddon; 2002, Nina Beckert; 2004, Jose Boix; 2005, Efi Davies; 2015, Sophie Springett; and 2018, Gianluca Caruso. Promotion TONI&GUY juggles the need for consistency, the desire to be fashionable and the reassurance of solid service values, with the excitement of avant-garde styling, supported by its philosophy of continual education. TONI &GUY.TV launched in 2003 to enhance the in-salon experience. Containing up-to-the-minute content, today it still receives more than 83,000 views per week in the UK. TONI&GUY Magazine was also launched in 2003 to communicate the brand’s heritage Co-Founder and CEO Toni Mascolo OBE still cut hair one day a week, alternating between London’s Sloane Square and Marylebone stores , until shortly before he passed away in 2017 DIDYOU KNOW? Brand History 1963 TONI&GUY is launched from a single unit in Clapham, South London by Toni Mascolo and his brother Guy. 1982 The TONI&GUY Academy launches. 1985 TONI&GUY’s first international salon opens in Tokyo, Japan. 1987 TONI&GUY’s first franchise salon opens in Brighton. 2001 The TONI&GUY signature haircare range is launched. The following year, Toni and Pauline Mascolo launch the TONI&GUY Charitable Foundation. 2003 TONI&GUY Magazine and TONI &GUY.TV are launched in the UK. 2004 TONI&GUY becomes the Official Sponsor of London Fashion Week. 2005 label.m Professional Haircare by TONI&GUY launches. 2008 Toni Mascolo receives an OBE for his services to the British hairdressing industry. 2010 Sacha Mascolo-Tarbuck and James Tarbuck join the British Fashion Council / Vogue Designer Fashion Fund. 2011 TONI&GUY becomes Official Sponsor of the British Fashion Awards. 2013 TONI&GUY celebrates 50 years of hairdressing success. 2015 TONI&GUY launches its first dedicated barber shop in Shoreditch, London and label.m celebrates 10 years of success. 2016 TONI&GUY enters a partnership with Samsung to bring the latest window screen technology to 150 salons. 2018 TONI&GUY wins three accolades at the prestigious British Hairdressing Awards: London Hairdresser of the Year, Avant-Garde Hairdresser of the Year and Newcomer of the Year.