UK Volume 20 tommee tippee ® Superbrands UK Annual Vol.20 China, Italy, Morocco and, following investment in new offices, the US. The year also saw the global headquarters in the UK move to a new £2m office, giving its employees a fantastic environment to work in and helping attract further talent to fuel its international growth plans. The group continues to show strong, above industry average growth across its core markets powered by new product development and a very active digital strategy. Promotion tommee tippee ® is committed to a digital first approach across all aspects of its business and has invested heavily in a dynamic digital programme including social media, email marketing, SEO, PPC and online retailer activity. In addition to this, it also receives a substantial amount of PR and editorial endorsement from the parenting press and online sources as well as having a strong relationship with the parenting blog community. In 2018, tommee tippee ® launched its biggest ever campaign to coincide with the launch of Perfect Prep Day & Night. Using social media, email marketing, advertising and PR, tommee tippee ® has had a strong start to the year, reaching thousands of parents with its ‘Dream Machine’, for night time feeds. The brand’s strongest marketing tool however, comes from word of mouth, with parents providing first hand recommendation of products and the love that they have for the brand. tommee tippee ® is also a key exhibitor at UK baby shows, which attract more than 75,000 parents and pregnant women every year. The one-on-one interaction ensures that the brand is closer to parents, engaging them with product demonstrations and answering feeding questions. Brand Values This award-winning brand was launched in the UK over 50 years ago and was founded with one simple goal – to make everyday life just a little easier for parents around the world. The brand is as fully committed to that original goal today as it was in 1965, working tirelessly to create innovative and stylish products that are designed to look and feel as impressive as they are functional. tommee tippee® is the number one baby feeding accessories brand in the UK SourGe -R- 2oveQFer 2þ18 and one oJ tLe top Frands oJ inJant produGts and aGGessories in tLe gloFal Qarket providing innovative, intuitive and stylish products loved Fy FaFies and recommended by generations of parents Market The UK baby accessories market is estimated to be worth approximately £170m (Source: IRI 2018 & Company Data) and encompasses everything from bibs and bottles to monitors and harnesses. It does not include nappies, wipes, toiletries, formula milk, baby food or nursery furniture. tommee tippee ® is number one in six of the top 10 categories in the baby accessories market (Source: IRI November 2018). tommee tippee ® has more than one-third of the total market share by value (Source: IRI November & Company Data 2018). Internationally, it is sold in over 70 countries. Product Every tommee tippee ® product has been designed around one key principle – to make the life of parents easier. Since the introduction of the original spill-proof cup, tommee tippee ® has earned a reputation for its clever ideas and the quality of its intuitive products that support children on their journey from their first feed to independent feeding. In recent years, significant additions to the product portfolio have included Closer to Nature ® , Perfect Prep ™ and Sangenic ® Tec. Closer to Nature ® feeding bottles are the cornerstone of the tommee tippee ® portfolio. Designed to mimic the natural flex, feel and movement of a nipple, the original breast-like teat can be found on all Closer to Nature ® Bottles, for a natural latch and smooth transition from breast to bottle. 2018 saw the launch of two key products in the tommee tippee ® portfolio including Perfect Prep Day & Night, the latest edition to the Perfect Prep range and the new Advanced Anti-Colic bottle. The bottle combines tommee tippee’s award winning breast-like teat with the latest in anti-colic innovation to create Advanced Anti-Colic. The unique anti-colic venting system draws air away from the milk and the star valve keeps milk from travelling up the tube meaning 80% less wind, reflux and fussing. Plus, a built-in heat sensing straw gives extra reassurance that milk is just the right temperature, so baby can feed comfortably. Achievements Now in its fifth decade, tommee tippee ® continues to impress industry professionals and parents alike with its products winning an array of awards. Once again, tommee tippee ® swept the board at the Loved By Parents awards with 11 awards in total, including Platinum for Best New Product to Market with Perfect Prep Day & Night and Platinum in Best Product for Bottle Feeding with the New Advanced Anti-Colic bottle. In 2018 tommee tippee ® was also awarded a coveted Mother & Baby Award, winning Best Weaning Product with its Steamer Blender which steams fruit, vegetables and meat, then blends, with no transfer between cycles. The aim being less mess and stress at meal times. Recent Developments tommee tippee ® is committed to helping parents throughout the roller-coaster ride of parenting, developing stylish and practical products to meet the needs of babies around the world. In 2018 tommee tippee ® acquired the Gro Company, marking a new period of growth for the group. Known as the ‘official’ baby sleep bag brand, having sold over three million Grobags worldwide, Gro has an impressive range of well-loved and respected products, which help parents get babies to sleep safely. Over the past year, tommee tippee ® has extended its full global footprint to 13 offices in eight countries – UK, France, Australia, Hong Kong, Brand History 1965 Manufacturing rights are acquired for Tommee Tippee baby products in the UK and Europe. 1986 Tommee Tippee introduces Pur ™ , the first silicone teat to the market with Sip ‘n’ Seal, the first non-spill baby cup, launching two years later. 1997 Tommee Tippee buys Sangenic – a patented nappy disposal system. 2001 Easiflow becomes the first baby cup to be accredited by the British Dental Health Foundation. 2006 The launch of Closer to Nature ® changes the face of newborn feeding. 2009 Tommee Tippee’s new ‘star’ brand identity is introduced and the following year the brand launches in the US and Canada. 2011 The Explora toddler range is relaunched followed by The Closer to Nature ® Digital Video Monitor in 2012 and the Closer to Nature ® Perfect Prep ™ Machine in 2013. 2015 The Express and Go system and tommee tippee ® #ParentOn are launched. 2017 tommee tippee ® launches in China. 2018 The company acquires The Gro Company and launches Perfect Prep ™ Day & Night in the UK as well as Advanced Anti-Colic, worldwide. Seven Perfect Prep Machines are sold every hour in tLe 9/ * D-D=39 /23;# * Source: IRI & Company Data, Nov 2018