UK Volume 20 Silver Cross Superbrands UK Annual Vol.20 In addition, Silver Cross enjoys an ongoing collaboration with Aston Martin, uniting two iconic and premium British brands. New additions to the collection include Silver Cross’ most luxurious stroller yet, the Reflex Aston Martin, while the Aston Martin Cot and Fine Linen Collection offer the ultimate in exclusivity for the nursery. Globally, Silver Cross continues to broaden its customer audiences with significant expansion in China and North America. The brand continues to be loved by new parents who demand the highest quality, fine detailing and innovation as well as intelligent design. Silver Cross is proud to retain its enduring craftsmanship, embodied in the classic handmade Balmoral collection, whilst ensuring each new development is at the forefront of the latest design innovation. Recent Developments Silver Cross is continually driving forward its product range to meet the demands of today’s families, with more key launches planned for 2019. To accommodate its planned growth strategy, work is currently under way to double the size of its Yorkshire headquarters. The company’s newest acquisition, Micralite, enjoyed a successful launch in 2018, revealing a performance-driven, thoughtfully engineered collection of multi-terrain strollers, targeted at millennial parents. In addition, Silver Cross continues to expand into more global markets, including Canada, France and New Zealand. Promotion Silver Cross’ strong brand values of trust, quality and craftsmanship remain at the forefront of its appeal. Thanks to its long heritage and a focus on British design, it continues to provide a beautiful start in life for babies everywhere. Social media channels remain a key tool to communicate and engage with consumers around the world. However, the brand’s strongest marketing tool has always been endorsement from those who have first-hand experience of Silver Cross products. Brand Values More than 140 years after it was founded, Silver Cross continues to develop the most innovative products, with a focus on design excellence and premium quality. A strong, evolving product range is key to its success, while an uncompromising approach to customer care has helped Silver Cross become a global brand, loved and trusted by millions of parents worldwide. Silver Cross is a leading international premium nursery brand , renowned globally for designing beautiful and innovative baby products. *or Qore tLan 1Ăþ years it Las Feen dedicated to the highest standards of craftsmanship to give babies the best start in life Market Silver Cross is a market leader in the nursery sector, with a broad portfolio of products including contemporary travel systems, lightweight strollers, luxury coach prams, car seats, nursery furniture and baby bedding. The brand was founded in 1877 by William Wilson, who invented the first patented baby carriage. This revolutionary idea changed parents’ lives forever, allowing them to transport their children in comfort and safety. Silver Cross’ dedication to quality and British craftsmanship has stood the test of time and it continues to meet the needs of modern parents by designing products which are stylish, practical and beautiful. Today, Silver Cross is a global brand, loved and trusted by millions of parents worldwide. Its products are now sold in 42 countries worldwide and, in addition to its UK headquarters, it has offices in Hong Kong, Shanghai, Melbourne, Dubai and Barcelona. It also has flagship stores in Hong Kong, Shanghai and Moscow. Product Founded on a love of high-quality craftsmanship and an obsessive attention to detail, Silver Cross has an unwavering commitment to design and innovation. It has an award-winning team of in-house designers, engineers and product development specialists based at its Yorkshire head office. Driven by a desire to create beautiful products that meet the demands of modern family life, Silver Cross has an outstanding range of innovative and contemporary travel systems and strollers. Each combines the latest advances in technology with stylish design and functionality. In addition, Silver Cross has an expanding home and nursery division featuring beautifully crafted furniture sets and exquisite baby bedding. It also continues to produce the iconic Balmoral and Kensington coach prams, a masterpiece of design and engineering and the only prams still hand-crafted exclusively in the UK. Achievements Silver Cross continues to impress industry experts and parents alike with its products, winning the most prestigious awards from parenting websites and magazines. Among its latest key launches is Jet, a unique baby stroller that’s so light and compact it can be taken on board an aircraft and stored in the overhead locker. Ideal for family travels, it’s already proved a big success, winning several industry awards. Coast is the newest travel system from Silver Cross, offering parents a super stylish single pram with the option to evolve it to a double for two babies or a baby and an older sibling. It incorporates the patented One plus One ® connection system first seen on the award-winning Wave – the brand’s first single to double travel system. A luxury capsule collection, developed with childrenswear designer Princess Marie-Chantal of Greece, has proved another success. The Princess’ passion for classic, elegant and timeless design is shared by Silver Cross and provides the inspiration for this exclusive range of luxury prams, nursery furniture and baby bedding. Silver Cross founder William Wilson is credited with inventing the baby pram concept DIDYOU KNOW? Brand History 1877 Silver Cross is founded by William Wilson, who invented the first baby carriage. 1950- Silver Cross is crowned the number 1970 s one baby carriage for royalty. 1980 s New manufacturing techniques for lightweight pushchairs are developed and The Wayfarer is launched. It becomes Britain’s best-selling pushchair. 2002 Led by CEO Nick Paxton, Silver Cross develops a new approach to innovation and product development. 2006 Silver Cross goes global, forging partnerships with distributors around the world. 2017 Silver Cross celebrates its 140th birthday. 2019 Growth continues in the UK, Asia Pacific, Middle East, South Africa, Europe and North America and the company continues to invest in product, people and customer service.