UK Volume 20 Securitas Superbrands UK Annual Vol.20 In 2019, Securitas UK was recognised as a Top Employer by The Top Employers Institute. Promotion Recently Securitas relaunched its UK Experience Centre; an interactive, hands-on experience for new and existing clients. With live demonstrations, case studies, augmented and virtual reality applications, the Experience Centre showcases the latest in intelligent security technology. With a focus on digitalisation, Securitas UK has replaced its printed marketing collateral using a digital e-zine format available to clients via the website and to Protective Services Branch Managers through an online app. Securitas LEAD, the company’s augmented reality app, brings each of the six Securitas Protective Services to life, engaging the reader in a unique hands-on experience. Meanwhile, Stay Ahead, Securitas UK’s digital e-zine, encourages readers to think about the security landscape in the face of a changing world and ever-increasing security threats. Brand Values Securitas’ brand purpose is the promise it makes to its customers. In Roman mythology Securitas was the goddess of security and stability. Today, the global Securitas brand reflects those values: Securitas knows security, understands risk and how it affects its customers and the industries in which they operate. Together with its promise, the Securitas values – integrity, vigilance and helpfulness – are at the very heart of who the company is and what it does. The things that matter to Securitas are what matters most to its customers – keeping people, property and assets safe. The brand promise and values differentiate Securitas. They unite its people towards common goals, and secure the trust and loyalty of its customers. As a trusted advisor, combining people, knowledge and technology to deliver six protective services , Securitas brings value to its customers through the design and delivery of effective security , fire and saJety solutions 8Lis is Low it GontriFutes to a safer society and shapes the global security of tomorrow proteGting LoQes workplaGes and soGieties Market Securitas is the leading global security services provider, employing more than 335,000 people in 55 countries, throughout North America, Australia, Europe, Latin America, Africa, the Middle East and Asia. Always looking ahead, Securitas observed that market conditions were changing and formed a strategy to develop protective services that were more effective and cost efficient. Securitas has invested significantly and is leading the industry in delivering risk-based security solutions which continuously flex to meet the changing requirements of clients, across a wide range of industries and customer segments. Securitas is transforming the security industry moving from traditional guarding to a broader spectrum of protective services combining on-site, mobile and remote guarding with electronic security solutions, fire and safety, and corporate risk management. Product At Securitas, intelligent security is the way forward. By capturing and analysing internal and external data sources, Securitas completes risk analysis to predict and prevent threats and future incidents. Securitas also provide open source intelligence to help customers combat the growing risk of insider threat and social media screening for enhanced vetting of individuals. The rise in mobile, electronic and remote security reflects changing customer needs towards an output-based specification. Given technology is an increasingly important part of Securitas’ business, its unique, in-house City & Guilds accredited training programme teaches its Protective Services Officers to deliver an integrated service to the highest standards. Achievements The state-of-the-art Securitas Operations Centre (SOC) monitors thousands of system signals every day and was the first UK SOC to receive European accreditation to BS EN 50518 and the industry leading NSI Gold Standard. The Securitas Learning and Development Academy was awarded City & Guilds training centre status in 2015 for its multiple training and development solutions including e-learning, classroom based, on-site and blended learning. In 2016, Securitas UK became the first Home Office approved training provider to deliver Project Griffin counter-terrorism awareness training to employees. Securitas provides a wide range of Fire & Safety services including fire risk assessments, business continuity and emergency planning, specialist first response teams, and City & Guilds accredited Fire Marshall training. In 2017 Securitas UK successfully achieved British Approvals for Fire Equipment (BAFE) accreditation. Securitas is the UK’s first and only government certified canine security provider, achieving Free Running Explosive Detection Dogs (FREDDs) certification in 2017 – the EU standard for the use of dogs in aviation cargo security. Securitas UK relaunched Security Trained Assistance and Reception Services (STARS) in 2018 – highly professional front of house receptionists with SIA security qualifications. Recent Developments Securitas UK has announced its accreditation as the 100th Recognised Service Provider, working closely with the Living Wage Foundation (LWF). The only global security company currently accredited by the LWF, Securitas UK has made a commitment to offer a Real Living Wage option alongside every tender opportunity. Securitas is the 9/¸s first and only government certified canine security provider DIDYOU KNOW? Brand History 1934 Erik Philip-Sörensen founds Hälsingborgs Nattvakt in Helsingborg, Sweden. It quickly expands as Sörensen acquires a number of other security companies. 1935 Securitas Alarm is founded in Sweden to meet the demand for alarm technology as a complement to the guarding services. 1936 All companies owned by Erik Philip-Sörensen are gathered under the collective name Securitas. The logotype of three red dots – for Integrity, Vigilance and Helpfulness – quickly becomes a well-known symbol, first in Sweden, then internationally. 1985 Investment AB Latour becomes Securitas’ new owner, with a renewed focus on security. 1991 Securitas AB is listed on the Stock Exchange. 2010- Securitas purchases Reliance 2011 Security Services and Chubb Security Personnel. 2015 Securitas announces Vision 2020 combining people, knowledge and technology to deliver six protective services. 2017 Securitas UK is accredited as a Recognised Service Provider working with the Living Wage Foundation. 2018 Magnus Ahlqvist is appointed as President and CEO of Securitas AB. In addition, Securitas UK acquires MK Group Security and R & R Frontline Services.