UK CoolBrands Volume 17

82 Vivienne Westwood Vivienne Westwood is one of the last independent global fashion companies in the world. At times thought provoking, this brand is about more than producing clothes and accessories. Vivienne Westwood began designing in 1971 along with her then partner Malcolm McLaren in London, and it was in 1976 when they defined the street culture of Punk with Seditionaries. By the end of the seventies Vivienne Westwood was considered a symbol of the British avantgarde and showed her first catwalk show in 1981, she then turned to traditional Savile Row tailoring techniques, using British fabrics and 17th and 18th century art for inspiration.