UK CoolBrands Volume 17

74 Shackleton Inspired by polar titan Sir Ernest Shackleton and supported by his descendants, British brand Shackleton designs and develops expedition-grade performance apparel and lifechanging experiences to some of the world’s most extreme destinations. Shackleton parkas, down jackets, knitwear and accessories are co-designed by record-breaking explorers in the UK and tested in Norway and Antarctica. Every product carries the brand’s signature values; high performance, ultimate build-quality, versatility and sustainability. The company works with some of Europe’s best manufacturers combining engineering quality with the levels of refinement found in the top luxury brands. Shackleton’s product pipeline will see the introduction of year-round expedition product and specialist ranges for Alpine and Ocean environments. In 2022, the centenary of Sir Ernest’s death, the brand launched the Shackleton Medal for the Protection of the Polar Regions, judged by prestigious academics and explorers. The brand supports adventurers and endurance athletes globally and has mounted record-breaking expeditions on land and sea. Shackleton’s staff are exemplars of Sir Ernest’s spirit - amongst the team are world record-holders from ocean rowing to polar exploration.