UK CoolBrands Volume 17

64 Polestar Polestar is a Swedish electric performance car brand, determined to improve the society we live in, using design and technology to accelerate the change to sustainable, electric mobility. We’re taking concrete actions to achieve net-zero greenhouse gas emissions aiming to make a truly climate neutral car by 2030 (without offsetting) and be a climate neutral company by 2040. Polestar is also redefining the automotive retail experience. Buying a car is fun. At least, it used to be. What was once exhilarating has now become routine. Cars have become a commodity like any other. Polestar has a different approach. Polestar Locations are a space to explore both the brand and the products, free from distraction or hovering salespeople. They are realised in the same minimalistic, modern design language as everything else Polestar, removing the unnecessary to allow visitors to focus on what matters: the cars.