44 eBay The OG online marketplace. Founded in 1995, eBay’s vibrancy and optimism for what the internet could be quickly made it iconic, and 27 years later the platform is still full of that same vibrancy and optimism. Today eBay welcomes brands big or small, empowers entrepreneurs and side-hustlers alike, and serves over 20 million UK customers every month. With 1.6 billion live listings globally, our platform reflects the diverse interests and passions of the communities that exist on the platform. In the wise words of our founder, “the real power of eBay is the community”. In that spirit, we continue to shine a light on the amazing buyers and sellers of eBay, profiling the real people behind the small businesses on our platform through our marketing campaigns and our seller business awards as well. We also have initiatives like Small Businesses United, where in partnership with the English Football League we donate advertising space at EFL clubs nationwide to local small businesses, helping to boost their profiles within their local communities.