42 Crosta & Mollica The modern Italian food brand. Our founder, James, was working for a company that imported Italian fruit and as he travelled from region to region – meeting fruit farmers, their families and their workers – he saw how much love and effort Italians put into crafting their food. More than that, he experienced the effortless, unhurried joy that followed when they sat down to enjoy it together. Inspired by what he found, Crosta & Mollica was born. Thirteen years later, we’re still busily criss-crossing Italy in search of authentic, regional Italian specialities that deserve to be in the kitchens and on the tables of food-lovers everywhere.