UAE Volume 15

98 MARKET Swiss Arabian is among the top five perfume brands in the UAE and caters to customers with refined tastes in fragrances by providing the Perfect Mix of high quality ingredients from the East and theWest.They are an international brand with a diverse range of products suiting the tastes of customers globally between 25 and 40 years old. Swiss Arabian is in all popular channels with a network of 110 retail stores, travel retail, wholesale, 80 export countries, and franchisees across Asia, Africa and Europe. All their products (top end and bottom end) are present in their retail and wholesale channels, while export has focused on products catering to the specific market requirements.They are also present in duty free stores in both Dubai and India. With their strong pipeline of innovative products, Swiss Arabian is confident to be the number one perfume brand in the UAE.Their immediate focus will be to penetrate global markets such as Belgium, France and other European and African countries, seeing their interest in their offerings. Swiss Arabian aims to be the sought after perfume brand at a global level in five to ten years. ACHIEVEMENTS Swiss Arabian has, over the years, received many accolades. Amongst these accolades are: l First perfume manufacturing company in UAE, established in 1974. l First perfume company in UAE to achieve ISO 9001 Quality management certification. l GCC Best Employer Brand Award 2018. l GCC Government HR Award 2018. l FIFI Arabian winner: Products like Kashkha, Habiba, Attar Al Ghutra awarded by Fragrance Foundation Arabia as Arabian popular appeal. l Halal Certified. l I SO 9001:2015 - Quality Management System - Swiss Arabian Perfumes Group’s mission is to become a global manufacturer and marketer of quality Products by building strong relationships with their customers and ensuring their satisfaction,The Management Team with its dynamic approach and several decades of experience, supporting and facilitating the Quality Management system for controlling activities by adopting the Risk Based Thinking Approach. The management and employees of Swiss Arabian Group are committed to ensure the existence of a system aimed at continual improvement in the quality of their products and processes, which directly influences the degree of customer satisfaction. Quality is never an accident; it is always a result of sincere effort and skillful execution. l ISO 14001:2015 (EMS) and 18001:2007 (OHSAS) - Swiss Arabian Perfumes Group realises that all employees have the right to work in safe and healthy work environment. The potential benefits of implementing EMS & OHSAS in SAPG is to protect the environment by effectively utilising resources and reducing or preventing pollution that may be associated with SAPG activities and ability to consistently provide products and services that meet customer with applicable statutory and regulatory requirements. HISTORY The brand was launched in 1974 when there was absolutely no concept of organised perfume businesses.The chairman foresaw the potential in this sector and hence a unique collaboration with Givaudan, the Swiss giant in fragrance manufacturing, took place and Swiss Arabian became the pioneer in perfumery in the UAE.They started out with a small office in an apartment, and then grew steadily with a sustainable business model. Swiss Arabian is now the sought after perfume brand in the UAE. Swiss Arabian had its share of challenges during the early days when the perfume category was very niche and only a few elite people used perfumes.Taking a perfume brand into an organised business ensuring high quality was a task in itself. Since the quality of the product was vital, they expanded their businesses to related industries to make sure they are self –sufficient and the quality of their offerings are not compromised.What mattered ultimately is holding ground in difficult times and working hard to be the best in the business. The founding principle of the brand has been to deliver high quality fragrances with innovative packaging at the industry’s most competitive price.This approach has been the success factor in all these years and hence consistent growth was possible. In order to maintain the highest quality standards, to be self-sufficient, and ensure timely delivery, Swiss Arabian Perfumes Group have established sister companies who facilitate printing and packaging solutions to all their products.They are the only perfume company in the UAE equipped to do so.Today, amidst all the clutter, Swiss Arabian stands out in the minds of the people.This, for them, is true advancement. PRODUCTS Perfume is all about achieving the highest possible “feel good” factor in the consumer’s life.The fragrances are chosen carefully to match current styles and trends.The packaging and fragrance development process is done keeping in mind Swiss Arabian’s vision to offer The Perfect Mix comprising of modern and trendy products while still keeping the traditional roots and elements alive. Flagship Products : l Jannet El Firdaus l Edge Series l Shaghaf series l Casablanca l Layali The legendary Jannet El Firdaus was originally created by Swiss Arabian. In the early days, this innovation in packaging and carefully selected ingredients was a breakthrough which was then imitated by several brands worldwide. For their “WAAW” series Swiss Arabian have developed a special lit stand in the shape of the cap of the bottle itself which is made in a way that communicates the story of this unique collection. RECENT DEVELOPMENTS Swiss Arabian will be launching its premium “WAAW” series. The first collection of this series will consist of six unisex fragrances.The letter و (pronouncedWAAW), is known as the letter of unity, as it is used in order to join words in Arabic (and thus everything) together.Their first collection is based on the various stages of love, as nothing unites the hearts of people more than this eternal emotion.